Every lesson of your online course is a step in the transformation of your students.

But how do you design each lesson? And make it valuable in itself?

Follow the W-W-H-A framework from @Bazzaruto and answer the following prompts for each lesson👇

#ODCC1
WHY

Why do your students need to know and do what you're about to teach them?
What's in it for them?

Make the benefits crystal clear.
WHAT

What concepts, tools, tactics, techniques are you teaching them in this lesson?

Remember: Less is more!

In a 60-90 min session, 1 or 2 concepts is usually the most people can grasp.
HOW

How do they apply the concepts in real life?

Provide walkthroughs, examples, templates to make it easier for them.
ACTION

What's the next step for your students?
What should they do now to implement what they've learned and get first results?

You could give them an assignment and then provide feedback to accelerate their progress.

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More from @julia_saxena

5 May
What does an online course manager do? 🧑‍💻

As a course creator, working with a course manager is one of the best things you can do to lighten your workload.

Here's a mini job description based on my experience as the course manager for Minimum Viable Video 👇🧵
The main responsibility is to create a learning environment that makes students feel safe and supported so they can fully concentrate on leveling up their skills.

Free from distractions like figuring out software or wondering where to find the Zoom link for the next session.
The course manager makes sure everything runs smoothly in the background so that the instructor can fully concentrate on teaching.

In detail, this can involve the following tasks:
Read 6 tweets
4 May
Running out of content ideas?

Some creators never seem to be short on videos, articles, and tweets their audience wants to watch and read.

One technique to achieve that: “Titles First”

Here's how it works 👇
"Titles First" means writing catchy titles (or headlines) first and developing the matching content second.

But that's different from how many creators approach content creation.
We tend to write the content first – everything we want to pack into our video or article.

The headline is often an afterthought. (I've certainly been guilty of this).

But the title is what gets people curious about our content in the first place. It's what people click.
Read 7 tweets
1 May
Breakout rooms are Zoom's most powerful feature.

And can make a Zoom session actually better than an in-person lecture.

If they're done right!

Here's a 4-step approach for effective breakout sessions that I've observed from expert facilitators and tried out myself 👇🧵
1. Set the stage

Spend a minute introducing the activity and how it connects to the overall session. You're answering the question "What's in it for them?" here.

Then, cover the logistics: What are participants supposed to do, and how can they get the most out of this exercise?
2. Silent prep time

Let participants brainstorm and write down ideas on their own for 2-5 minutes. That way, once they enter the breakout room, they already have material to share and discuss.

Need a timer? Search for timers on YouTube and embed the video on a slide.
Read 6 tweets
29 Apr
Headlines are important but not easy to write.

How do you know your headline is any good?

You'll know you have a winner when it has SPICE 🌶👇
1/5 Specific

No vague statement that could mean anything.

It should be clear what it is and who it is for.
2/5 Profit

Your reader immediately understands what's in it for them and how they'll profit from your course.
Read 7 tweets
11 Mar
Had the opportunity to listen to @jspector share wisdom about newsletter workflows and growth.

7 takeaways 👇🧵
Audience growth happens one person at a time.

You don't just get 1000 subscribers.
You get 1 subscriber a thousand times.

How could you find more people like this person who liked what you said?
How do you find high-quality resources?

- follow individual creators and curators on Twitter instead of big media publications
- listen to podcasts
- subscribe to great newsletters

Don't look for stuff deliberately. Just save what you come across.
Read 8 tweets
8 Mar
After 20 days of #ship30for30, it's time to reflect and share some results.

The TL;DR is: I'm also joining the next cohort. That speaks for itself.

🧵👇
So far, I've published...

7 essays about copywriting
6 essays about online courses
7 essays about productivity

I enjoy switching the overarching topic every day to keep things fresh.
I've gotten into a daily rhythm of brainstorming, writing, and publishing that I don't want to miss anymore.

Read 9 tweets

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