Good Question; The IDF conduct a technique called "rook knocking" prior to any targeting like this, it allows a period of time for people to get out of the building. They drop a small explosive on the building as a warning.
I have deleted the video; I managed to find it, it's old.

srugim.co.il/84193-%D7%9E%D…

But the principles still stand in regards to roof knocking.
Video of one of the recent rocket barrages towards Ashkelon earlier today.
Airstrikes across #Gaza continue, photo is reportedly from al-Shujaiya, #Gaza City. Image
Iron Dome interception near Ashkelon earlier today.
Video: מצב בטחוני גלובלי
#IDF release footage of their strike against the #Hamas Commander of ATGM Unit.

Over the last couple of hours, the IDF have reportedly struck between 50-70 launchers. The aerial operation included 80 jets in total.
#Hamas Al-Qassam spox. Abu Obeida has issued a statement that if the #IDF continue their strikes against #Gaza they will target Tel Aviv.
PIJ Saraya Al-Quds have released a montage of Badr-3 rocket launches towards #Israel.
Roof Knocking conducted against Hanadi Tower in #Gaza City moments ago.
Roof Knock being conducted warning people to evacuate, this comes after reports around an hour ago that the #IDF had been calling people to evacuate.
Airstrike conducted. Image
Strike caught on camera via Meganoticias Stream in #Gaza
Another angle. Tel Aviv will probably see some sirens tonight.
renewed rocket launch from Gaza into Israel
Photo of the remains of the tower after the airstrike, 1 hour before the roof knock the IDF begun calling people in the vicinity to evacuate. Image
#PIJ Saraya Al-Quds announce they will fire rockets at Tel Aviv at 9PM
Current time is 8:41PM.
#Hamas Al-Qassam Brigades - “The Qassam message .. Ashkelon .. Ashdod .. Then what next? Tel Aviv”
Image
Hamas Al-Qassam Brigades have stated they fired 130 rockets towards Tel-Aviv.
Another huge barrage stretching from the border all the way to Tel-Aviv. Image
Large barrages of rockets continue to be fired, constant red alerts for over 5 minutes now.
Just as reports came in of more missiles being fired towards Tel-Aviv the red alerts started once again.
Direct impact in Holon.
Another barrage fired at Ashdod and Tel Aviv. Image
Seems like multiple barrages again, the alerts are coming in non-stop. With reports of more rockets being launched.
Image
Alerts continue to come in throughout southern and central Israel.
Video of dozens of Iron Dome interception launches.
Reports that a bus was struck in Holon, #Israel.
Image from the scene. Image
Footage of the scene in Holon. Heavy damage.

Renewed red alerts for Tel-Aviv and Ashdod.
Image
Looks like another fairly sizeable barrage.
Additional alert sounded for Ramat Gan.
Absolutely insane video from Israel of Iron Dome interceptors just completely filling the sky.

Another barrage fired at Tel Aviv. Image
Multiple impacts being reported in Central Israel.
Multiple injuries reported from the direct impact in Holon.
Video from near the #Gaza border from earlier this evening showing the constant rocket fire towards Tel Aviv, #Israel
Red alerts once again in Tel-Aviv. Image
Moment of impact in Holon, #TelAviv, #Israel earlier.
Impact location in Shalit.
Video from #Gaza of the continous rocket launches earlier towards #TelAviv, #Israel
One death reported in Rishon Letzion due to rocket fire from Gaza.
Tower block in Gaza apparently targeted with a roof knock.
Rocket fire at Ashdod has resumed, explosions reported.
Ben Gurion Intl. Airport has been closed.
Rockets over Ben Gurion Intl. Airport, #Israel
Another video of continious Iron Dome launches and interceptions.
And another video of continual Iron Dome interceptions.
Multiple injuries reported in an rocket impact in Giv'atayim
Flights to Israel currently being diverted to Cyprus.
#IDF airstrikes started in the last 20 minutes and continue.

It’s going to be a long night.
According to reports in #Gaza, the #IDF is currently calling people to evacute multiple areas.
Another angle from Ben Gurion Intl. Airport, #Israel earlier during Iron Dome interception.
Rocket fire towards Ashkelon has resumed.

Another view from #Gaza earlier of the rocket launches towards #TelAviv, #Israel
All schools in #Israel to be closed tomorrow.
#IDF are in the process of calling and issuing messages to citizens in #Gaza in and around the vicinity of 7 tower blocks to evacuate.
UAV Strike on Al-Jawhara tower in #Gaza. Likely a roof knock.
Al-Jawhara Tower struck with 2 missiles.
Al-Ghafri tower targeted by UAVs now.
Video from EAPC Oil Tanks, #Ashkelon, struck by a rocket from #Gaza earlier today.
Iron Dome footage from Petah Tikva earlier.
Two killed by Israeli strikes west of Deir al-Balah.
The rockets launched at Tel-Aviv today are the A-120 rockets we saw mention of yesterday. ImageImage
another angle from #Gaza earlier of the rocket barrage towards Tel Aviv, #Israel
Netanyahu Speech has begun.
- "Hamas paid and will continue to pay a heavy price for their attacks”
- "This campaign will take time, but we will restore security to the people of Israel"
DM Gantz;
- "We will bring the quiet and safety back for the long-term.”
- "IDF protects all Israeli citizens, Arabs and Jews”
"Towers will continue to crumble. There are a lot of targets lined up, this is just the start."
IDF CoS Kochavi;
“We have hit 500 targets and killed dozens of terrorists"
#IDF have released footage of the High-Rise Tower targeted in #Gaza earlier this evening.

They report it was used by #Hama and housed the organisation's military intelligence offices and HQ for military research and development
Additional footage released by the #IDF of some of the airstrikes conducted earlier today.
Empty land targeted by strikes in Northern Gaza. Likely underground infrastructure.
Interception over Sderot.
Two interceptions per @manniefabian
@manniefabian Strike reported on the al-Maq Omma site west of Beit Lahiya in Northern Gaza.
Renewed red alerts in Israel. Upping the range a little again with these ones.

Multiple interceptions being reported.
Strikes reported on the west of Gaza City.
Agricultural land in al-Sabra targeted. #Gaza
Heavy strikes reported in northern Gaza now.
Also west of Gaza City.
Latest strike targeted the Central Police Operations Building in western Gaza.
Al-Quds Brigades apparently announcing heavy rocket fire towards Ashkelon. No alerts as of this moment though.
So far no alerts, the announcement may have been reported *after* the last launch.
PIJ: "It is time for all of us to line up in the face of the occupation plans, and to pay tribute to our people who rise up in the cities of the occupied interior, and call on the Authority to stop security coordination"
"and we call on the forces in the West Bank to engage in anger events."
Strikes on empty ground in Jabalia, northern Gaza.
New air strike, Gaza City.
Strike on Tel Al-Hawa, Gaza.
Injuries reported, possibly one death.
Talk of strikes east of Jabaliya too.
Photos from the scene of the strike in Tel Al-Hawa. Residential building was hit. Image
Two killed according to latest reports.
Heavy strikes being reported in various areas of #Gaza now.
Three dead now in the strike on Tel Al-Hawa.

Several strikes on Gaza City and surrounding areas.
Militant position west of Gaza City struck.
Badr site west of Gaza City hit with air strikes.
More imagery from the strike on Tel Al-Hawa earlier. ImageImageImage
Palestinian Joint Operations Room claiming they launched a total of 300 rockets towards Tel-Aviv earlier.
Israeli gunships (helicopters) striking targets east of Beit Hanoun in northern Gaza.
Al-Jawhara tower in Gaza struck by UAV a short time ago. Possible roof knock again.
Al-Jawhara Tower has been demolished by Israeli strikes just now.
Factions said they'd retaliate with more rocket fire on Tel-Aviv in response to more tower blocks being demolished. Let's see if they stand by that or if it was just empty rhetoric.
Footage from the Al-Jazeera live stream showing the Al-Jawhara Tower being hit. Wasn't completely destroyed in that strike, but has been hit again.
Amazingly enough it appears the building is still standing after multiple strikes.
Whilst it hasn't been destroyed yet, I wouldn't be surprised to see more strikes at the location resulting in complete destruction.
Rocket alerts sounding in Beer Sheeva and surrounding areas now.

Absolutely huge barrage of rockets being fired at various areas of #Israel including Be'er Sheva and Tel-Aviv.

Looks like the factions are keeping their promise of rocket fire in response to targeting tower blocks in #Gaza. Image
Explosions and interceptions reported in Be'er Sheva.
Hamas claims they fired 100 rockets at Be'er Sheva.
Additional rocket alerts being sounded in Be'er Sheva.

Rocket alerts going non-stop for Tel-Aviv and southern #Israel. Image
Image
Huge amount of rocket fire. Image
Red alerts continuing. Huge barrage of rocket fire. Image
Footage from Gaza of some of the rocket fire just now.
Iron Dome interceptors responding to the latest round of rocket fire towards Tel-Aviv.
New round of red alerts sounding for Tel-Aviv.
Be'er Sheva and Ashkelon too. Image
More footage of the rocket launches from #Gaza just now.
Footage from Tel-Aviv.
Israeli media reporting 350 rockets launched from Gaza in under 20 minutes.
New rocket launched at Ashkelon and Tel-Aviv. Strikes being reported in Gaza. Image
More alerts in Be'er Sheva and surrounding areas. Image
Israeli strike on a house in Jabaliya now.
More footage of one of the barrages from Gaza.
More rocket sirens sounding in Tel-Aviv now.

Various rockets used in the latest round of rocket fire. According to Palestinian sources: SH85, A-120, M75, J80 and J90.
Footage of launches from Gaza continues to come in.
The Al-Qassam Brigades claim that the SH85 rocket is a newly developed rocket named after Muhammad Abu Shamala, a former commander killed in 2014 during the 2014 Gaza war.
Another barrage targeting southern Tel-Aviv. Image
More red alerts now in Ashkelon.
Footage of the latest barrage.
Followed by strikes on western #Gaza.
One dead and one seriously injured in Lod from recent rocket fire.
Further footage of rocket launches from #Gaza towards #Israel.
Some more close-up footage from one of the launch sites.
Rocket fire towards Tel-Aviv continuing at this time. Image
Two dead in the Lod rocket attack, additional person in critical condition. One of the dead is a 7 year old girl.
Correction, 7 year old boy*. The other fatality is a 35 year old woman.
Explosions heard in central Gaza now.
Roof knock on a house in Beit Hanoun, #Gaza
Iron Dome batteries countering rockets earlier this evening in Ashkelon.
Footage just released by the IDF showing Iron Dome interceptors countering rockets over southern #Israel earlier.
IDF: "Recently, IDF aircraft thwarted two Hamas operatives engaged in rocket fire"
New round of Red Alerts, Ashdod and south of Tel Aviv. Image
Iron Dome interception over Ashdod.
Alerts in Ashkelon now.
Tel-Aviv and Ashdod again. Image
Image
New barrage fired at Ashkelon.
Rocket fire continuing. Image
IDF says it has carried out an operation in conjunction with Shin Bet and has eliminated terrorists from the Hamas military intelligence system, including Hassan Qahwaji, head of Hamas military intelligence and Wail Issa, his deputy.
Four injuries reported from the recent strikes on Khan Younis, #Gaza.
Red alert, southern #Israel. Nir Am Shooting Range.

Footage from the strike on Khan Younis a short time ago.
Another strike now, west of Gaza City.
Damage in Rishon LeZion from rocket fire a short time ago.
Still no calm for #Israel and #Gaza. Another barrage of rockets has been fired at Ashkelon. Image
Heavy air strikes in #Gaza City now. Numerous explosions.
Image
Large number of strikes. Image
Rocket sirens sounded near Tel-Aviv immediately after these strikes. Image
Close to Ben Gurion Airport.
#Palestinian Government Headquarters were the apparent target of the latest strikes in #Gaza city.
Numerous explosions once again. Still continuing now. Image
Sounded like a dozen or so strikes, perhaps more. #Israel #Gaza ImageImageImage
"Recently, the homes of Gaza City Brigadier General Bassem Issa, Brigadier General Khan Yunis Rafa Salma and the head of Hamas' military intelligence unit, Muhammad Yazuri, were attacked as terrorist infrastructure."
Another large round of strikes now in #Gaza. ImageImage
Footage documenting some of the recent strikes.
Israeli Air Force struck two apartments in #Gaza City recently.
Additional footage from the recent strikes in #Gaza.
Renewed rocket fire directed towards southern #Israel.

IDF footage of strikes on senior Hamas figures.

IDF releases more footage of strikes on #Gaza.

Over 1,000 rockets have been fired from #Gaza so far. Certainly believable given what we've seen over the last day or two.

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