1) Memeification- The process to create a #meme-driven culture and organization. “The most powerful person in the world is the storyteller.“-Steve Jobs
I still remember there was so much emphasis during my post-grad classes on storytelling, particularly the consulting ones!
I still remember there was so much emphasis during my post-grad classes on storytelling, particularly the consulting ones!
2) Consultants often need to deal with many complex real-world cases that involve numbers, analysis, interview recordings, presentations as part of the finding process in order to form the final strategic recommendations to solve a particular business problem.
3) Different people communicate differently on a specific matter, thus miscommunication often arises when there is a misalignment of explicit and implicit meaning between the sender and receiver.
3) When a group of consultants communicates their thoughts and recommendations to a group of decision-makers, they often need to think about what are the most effective ways to bring the most important message(s) across.
4) To ensure the audiences are both interested and engaged, they must articulate the messages and format into something pretty, engaging, and easy to comprehend. Does this #meme tell you well enough that there is a misunderstanding of concept between the client and consultants? 
5) Storyboarding is one of the techniques that has been widely used to create an outline, flow, and key messages that will contain in the consulting final deliverable.
6) It is often done at the beginning of the projects to flush out ideas, organize thoughts and align understanding within the team and sometimes between the client and the consulting team.
7) I'm pretty sure this is a bad example of how to make a good first impression.
8) So how does storyboarding or storytelling relate to memes? #Meme is a great storytelling tool where it uses graphical content to attract the audience’s attention which often tells some unique stories that only those who have experienced it will truly understand.
9)Memes if done right can create a unique culture that promotes meaningfulness around a particular subject or matter, and the culture can be even further crystallized to become a #meme-driven organization.
10) The culture of the organization can create a sense of belonging for those people who are within the group and attract people who are outside of the group to become a member.
11) One of the most famous memes in the cryptocurrency industry is #DOGE. The meme keeps growing and has become the dogecoin movement where @elonmusk has also shit-posted on DOGE.
12) When @ZeusCapitalLLP was publicly shorting $LINK back in 2020, #LINK marine united together with memes to fight back the FUD. The big short report by Zeus Capital also uses memes to fight back the LINK marine. @chainlink
14) When the #DeFi summer hits in mid-2020, aping culture was on the rise. So we came up with this #meme to differentiate degen farmers and virgin farmers. #YOLO in
15) When @TheBoringDAO enters strategic partnership with @AlphaFinanceLab and supporting liquidity mining on @SushiSwap. This beautiful #meme has been created to celebrate the partnership.
17) Memes can also be super powerful to explain the game theory. The community at @OlympusDAO has turned a classic prisoner's dilemma problem into memes that can be understood in a simpler way with (3,3) diamond hands culture.
18) (3,3) Diamond hands
19) Closing thoughts: Great #memes not only form a meaningful culture but also significantly strengthen it in a way that makes you proud of being part of the community and enjoying the journey.
20) Memes are part of our everyday life, these in-jokes between friends, families, or an interest group can often be considered as in-memes (memes that do not become widespread through the internet).
21) For anyone building projects, I strongly recommend that have a chief #meme officer position in order to build that #meme culture to support the community growth. Meme is an important element in this game and meme-driven organization is inevitable.
22) Life is a #meme in a way, meme is also a life in a way. When each individual is constantly searching for the purpose of life, why not try your way into meme-driven life where you can meme for life. :D
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