An okay email with a great subject line will outperform a great email with an okay subject line,

Every time.

Here’s a list on 7 subject lines that just work

Quick thread: Image
Before we begin, let’s get one thing straight:

The subject line doesn’t sell the product, it sells the open.

And to sell the open, you need to intrigue your subs.

These are all subject lines engineered for INTRIGUE:
1)

The X you don’t have (yet)

Creates mystery and triggers our desire for instant gratification.
2)

Special delivery for [name]

Personalization goes far when it comes to email.

Everyone likes gifts, especially if it has their name on it.
3)

N things…

N non-negotiables…
The n ways to…

Lists always work because people want to know what the whole list is about.
4)

Can you keep a secret?

Intrigue, mystery and ambiguity are your friends here.

Hard not to click on this one…
5)

As our thanks, here’s 20% off!

If you’re in ecom, you know discounts work well.

Combine it with thanking your customers and you’d be surprised at how well this works...
6)

Surprise inside (can you guess?)…

Suspense + question + intrigue = Opens
7)

We couldn’t wait until Friday!

If you’re launching something on Friday, consider giving your subs a little advantage beforehand + a discount.

Will get you A LOT of sales.

• • •

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More from @ecomchasedimond

23 Jun
**Intro To Segmentation 101**

Segmenting your list is key.

It improves engagement, open rates, and sales…

...but you need to know what segments to set up.

(otherwise it's pointless)

Here are 5 segments that are 100% essential 👇

// THREAD //
NOTE: These segments are mostly for eCommerce stores...

BUT can also apply to other business models (info products, affiliate, etc.)

Also:

I go into each segment (and others) PLUS how to create each one in my email course 👉 chasedimond.podia.com/email-marketin…

Let's get into it...
Segment #1 - Buyers

The subscribers most likely to buy your products?

The ones who have already purchased from you.

Very simple.

You can send more emails to this segment than others.

You'll also want to segment buyers based on categories/products purchased.
Read 7 tweets
18 Jun
Every great email has 5 parts:

1. Subject Line
2. Headline
3. Body
4. Image
5. CTA

The better you execute each?

The better your email + more $$$.

Here are 3 actionable tips & tricks to improve for each part.

(for freelancers, agencies, + Ecom store owners)

// THREAD //
1. Subject Line

IMO the biggest factor in getting your emails opened is the 'From' line (you).

The next biggest factor?

The subject line.

3 tips:

- test, test, test
- create open loops + target curiosity whenever possible
- shorter subject lines (usually) perform better
2. Headline/Lead

Your email should start with either a headline or lead.

This is very important.

3 tips:

- first sentence/headline should be short + attention grabbing
- if possible, imply a benefit of reading the email
- create an open loop (to be closed in email)
Read 6 tweets
16 Jun
5 Email Campaigns You Can Send For Your (Or Your Clients') Ecommerce Store Today

We’ve made millions with these!

(includes examples from real stores)

// THREAD //
The key to email marketing:

Keep things exciting.

This way, subscribers never get bored + always open your emails (to see what's new).

Easiest way to do that?

Send out new campaigns every week... keep things fresh.
Here are 5 sample campaigns you can swipe + use for you (or your clients') Ecom store.

These are proven to work + evergreen.

Enjoy!

these are just 5 of the 96 campaign ideas I share in my Campaign Calendar Guide:

gumroad.com/a/43193459/ZgD…
Read 14 tweets
14 Jun
Questions and thoughts I had at each stage.

$0-$10k/m:

This is hard.

How does this all work?

$10k-$50k/m:

Okay this is interesting. How do we continue to level up?

Who do I hire & where do I find them?

$50k-$100k/m:

Damn wish we documented more.

How do I remove myself
from the day-to-day?

How do we make sure we retain clients and team members?

How much further can we scale?

$100k-$250k/m:

Wow this is crazy. Is this real?

Payroll is getting expensive.

What can we do to diversify revenue?

How do we continue to generate enough leads?

We
need to level up everything we’re doing (systems, processes, etc).

$250k-$500k/m:

Insanely proud of what we’ve built.

6 figure monthly payroll keeps me up at night.

What’s next? Do we sell? Do we hold onto the biz and keep growing it?

Where do I spend a bulk of my time?
Read 4 tweets
4 Jun
How to write subject lines that get 20% to 30%+ open rates

// THREAD //

The more opens your emails get, the more sales you make.

A great subject line can make the difference between $10,000's (or more).

Here are 7 types of high-performing subject lines (with examples + tips):
Subject Line #1 - List

People love lists.

(want proof? Publications like BuzzFeed made billions solely off lists...)

Examples:

"3 of our biggest best-sellers"

"The 7 most shocking marketing mistakes you might be making"

"6 Actionable Tips To Improve Your Email Marketing"
Subject Line #2 - Urgency

Urgency is a fundamental of direct response advertising

Deadlines & Time Restraints are great ways to get email opens + make sales

Examples:

"Last Chance to Get 20% Off Storewide!"

"Buy One Get One Free Sale! (4 Hours Left)"
Read 9 tweets
21 May
🚨Revealing🚨

Every Email Template and Campaign You Will Ever Need

From an email marketer who has generated over $50 Million dollars in sales for multiple 6 to 9 figure e-commerce brands.

Bookmark this 💰💰💰 Thread
If you've ever said to yourself "I don't know what to write about" this thread will help you.

Use the ideas in this thread as a "grab a bag" of email ideas.

Bookmark it and come back to it for inspiration if you're ever stuck for campaign or email ideas.
Quick PSA:

These threads take time to put together and the info I'm about to give for FREE can potentially make you millions of dollars (as they have for my clients)

All I ask is that you retweet ☝ tweet above to share the knowledge.

Let's get right into this...
Read 26 tweets

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