They help you answer one of the most important questions in #design - “Who are we designing for?”
Here’s how to start creating user personas that will help you make relatable designs:
1. Collate all existent information
The first step is to start collecting everything you know about your users in one place - it might be in a spreadsheet, a doc file, a whiteboard, an affinity diagram - whatever suits you best.
2. Research and listen
Find your way to directly interact with the users of the software.
If time and the budget do not allow then at least track the Internet footprints of the target audience and listen to what they say.
3. Note down your observations
Once you have all the data in one place, it becomes very easy to look for patterns in user data.
Find similarities and differences - how old are the users, what’s their lifestyle, where do they live etc.
Record your observations.
4. Talk to existing users
The next step is to talk to a few of your existing users.
This will help you connect the dots when you go back to your collated data board.
See what elements are common between your users and the persona specific data you have.
5. A persona is born
Now that you have your own data and the data derived from existing users, it’s time to tag, analyze and form clusters of data together to make up user personas.
This way you've created user personas that are validated by your users and are hyper realistic
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How to improve the mobile input experience of your digital product - A thread
Data input on mobile and desktop is substantially different.
Therefore, applying the same principles will lead to a catastrophic failure.
This is how we improve mobile user input experience:
1. Minimize data requirement
It is a lot more comfortable to input data on a desktop than on mobile.
Thus, the best thing you can do for improving the mobile input experience, is minimizing the amount of data required.
2. Defaults over custom input
If you know that 80% of your customers are from the US, 15% from the UK and 5% from the rest of the world, it makes sense that the US and UK be the default/top options when it comes to selecting a location.