tcules Profile picture
20 Jul, 7 tweets, 3 min read
How to create effective user personas - A thread

User personas are key to #UX.

They help you answer one of the most important questions in #design - “Who are we designing for?”

Here’s how to start creating user personas that will help you make relatable designs:
1. Collate all existent information

The first step is to start collecting everything you know about your users in one place - it might be in a spreadsheet, a doc file, a whiteboard, an affinity diagram - whatever suits you best.
2. Research and listen

Find your way to directly interact with the users of the software.

If time and the budget do not allow then at least track the Internet footprints of the target audience and listen to what they say.
3. Note down your observations

Once you have all the data in one place, it becomes very easy to look for patterns in user data.

Find similarities and differences - how old are the users, what’s their lifestyle, where do they live etc.

Record your observations.
4. Talk to existing users

The next step is to talk to a few of your existing users.

This will help you connect the dots when you go back to your collated data board.

See what elements are common between your users and the persona specific data you have.
5. A persona is born

Now that you have your own data and the data derived from existing users, it’s time to tag, analyze and form clusters of data together to make up user personas.

This way you've created user personas that are validated by your users and are hyper realistic
If you’ve found this thread useful, like and retweet the first tweet.

Drop us a comment, let us know your take on the topic and don’t forget to follow us at @TculesIT

#ux #ui #design #designtwitter

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More from @tculesIT

21 Jul
How to improve the mobile input experience of your digital product - A thread

Data input on mobile and desktop is substantially different.

Therefore, applying the same principles will lead to a catastrophic failure.

This is how we improve mobile user input experience:
1. Minimize data requirement

It is a lot more comfortable to input data on a desktop than on mobile.

Thus, the best thing you can do for improving the mobile input experience, is minimizing the amount of data required.
2. Defaults over custom input

If you know that 80% of your customers are from the US, 15% from the UK and 5% from the rest of the world, it makes sense that the US and UK be the default/top options when it comes to selecting a location.
Read 7 tweets
19 Jul
Information Architecture & SEO - An unlikely pair

If you look at it, Information Architecture (#IA) and SEO are not very different.

They’re both about matching user journeys and helping them achieve a goal.

Here’s how you can improve them for better site usability
1. Rely on site analytics and user personas

You can use user personas to map your site IA around it and rely upon on-site analytics to validate your decision.
2. Keep your site KPIs in mind

Figure out what people want to do on the site and what they actually do.

Study their journey and map IA around that.
Read 5 tweets
16 Jul
The rewards of investing in #UX - A thread

If your business has a digital product - website or app - and you still haven’t invested in UX, you are missing out on a lot of opportunities.

Read on to find out why investing in UX has a high ROI for your business.
1. Reduce cost down the line

With any new digital product, ⅓ of bugs identified are actual problems; most others are simply usability issues.

These issues can be avoided by relying on #UX tools like #prototyping and #usability testing.
2. Increase conversions

Humans are impatient.

Those complex websites with intricate structures are actually driving your users away.

Designing a simple website/app with an easy-to-navigate IA and
site structure can actually enhance #userexperience and increase conversions.
Read 6 tweets

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