tcules Profile picture
16 Jul, 6 tweets, 4 min read
The rewards of investing in #UX - A thread

If your business has a digital product - website or app - and you still haven’t invested in UX, you are missing out on a lot of opportunities.

Read on to find out why investing in UX has a high ROI for your business.
1. Reduce cost down the line

With any new digital product, ⅓ of bugs identified are actual problems; most others are simply usability issues.

These issues can be avoided by relying on #UX tools like #prototyping and #usability testing.
2. Increase conversions

Humans are impatient.

Those complex websites with intricate structures are actually driving your users away.

Designing a simple website/app with an easy-to-navigate IA and
site structure can actually enhance #userexperience and increase conversions.
3. Help improve your site SEO

Google actively promotes a good #userexperience because its goal is to provide users with the best information in the quickest possible way.

A landing page optimised for good #UX can help improve your page’s score and thus improve its #SEO ranking.
4. Increase #brand loyalty

A consistent #UX is very important to build trust and reliability with users.

A seamless and enjoyable interaction will increase customer activation which will translate to recognition and loyalty towards your brand.
Like and retweet the first tweet if this has been helpful to you.

If you like our content and want to see more such on your feed, follow us on @tculesIT

#ux #ui #design

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More from @tculesIT

21 Jul
How to improve the mobile input experience of your digital product - A thread

Data input on mobile and desktop is substantially different.

Therefore, applying the same principles will lead to a catastrophic failure.

This is how we improve mobile user input experience:
1. Minimize data requirement

It is a lot more comfortable to input data on a desktop than on mobile.

Thus, the best thing you can do for improving the mobile input experience, is minimizing the amount of data required.
2. Defaults over custom input

If you know that 80% of your customers are from the US, 15% from the UK and 5% from the rest of the world, it makes sense that the US and UK be the default/top options when it comes to selecting a location.
Read 7 tweets
20 Jul
How to create effective user personas - A thread

User personas are key to #UX.

They help you answer one of the most important questions in #design - “Who are we designing for?”

Here’s how to start creating user personas that will help you make relatable designs:
1. Collate all existent information

The first step is to start collecting everything you know about your users in one place - it might be in a spreadsheet, a doc file, a whiteboard, an affinity diagram - whatever suits you best.
2. Research and listen

Find your way to directly interact with the users of the software.

If time and the budget do not allow then at least track the Internet footprints of the target audience and listen to what they say.
Read 7 tweets
19 Jul
Information Architecture & SEO - An unlikely pair

If you look at it, Information Architecture (#IA) and SEO are not very different.

They’re both about matching user journeys and helping them achieve a goal.

Here’s how you can improve them for better site usability
1. Rely on site analytics and user personas

You can use user personas to map your site IA around it and rely upon on-site analytics to validate your decision.
2. Keep your site KPIs in mind

Figure out what people want to do on the site and what they actually do.

Study their journey and map IA around that.
Read 5 tweets

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