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Lyndon NA (Darth Autocrat) Profile picture
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22 Oct, 4 tweets, 1 min read
Heads up, Thread about Internal Links incoming,
(Which I'm grateful for the 3% lead, as I've half written it already :) (and my eldest tried to spike it towards Keywords, knowing I've not touched that topic yet- sod!))
24 tweets in ...
... maybe I should split it?

:D
Erm - apparently, I have to stop there!

Did you know ...
Twitter has a 24 tweets in series limit?
(Did anyone?)

I can add more tweets once I've posted the rest!

So I think I may split it into 2 threads,
(as reading through 20+ tweets has to be painful for most people)
Thread 1
(Definition/Aspects of Internal Links)

Thread 2
(SEO features and Optimisation tips)

• • •

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More from @darth_na

Lyndon NA (Darth Autocrat) Profile picture
22 Oct
17/🧵
Part 2
🚨::: Internal Links - What, Why, When, Where and How ::: 🚨

(Part 1 = )

The second Thread covers the 2 bits you are likely more interested in:
* SEO
* Optimisation
of Internal links.

Please Retweet

>>>

#SEO #InternalLinks
18/*
:: SEO ::
Finally - the bits you’ve been waiting for!
SEO aspects of Internal Links:
* Crawling
* Indexing
* Ranking
* Hybrid

>>>
19/*
Crawling :
SE’s (can/do/may) use links for URL discovery - they note the destination of the URL and add it to a crawl queue.

(They may also note “patterns”, and attempt to “guess” URLs, sometimes looking at JS etc. to do so.)

>>>
Read 35 tweets
Lyndon NA (Darth Autocrat) Profile picture
22 Oct
1/🧵
Part 1
🚨::: Internal Links - What, Why, When, Where and How ::: 🚨

As Internal Links (ILs) are back in fashion (again),
I thought I'd do a thread (2 actually!)

I'll cover explanations here,
then SEO and Optimisations in Thread 2

Pls Retweet

🧵>>>

#SEO #InternalLinks
2/*

Definition:
Internal links are links between your own pages,
within the same “site”,
(this may be the same subdomain, or across subdomains, depending on structure/organisation).

>>>
3/*

:: Features ::
Links often consist of:
* Location
* Content
* Attributes

Location:
The location may be a URL (different page),
a Fragment (specific point in the current page, or specific text (Fragment Directive)),
or both URL+Fragment (a part/text on a different page).

>>
Read 17 tweets
Lyndon NA (Darth Autocrat) Profile picture
22 Oct
.
::: Retention > Reclaiming > Acquisitions :::

(Caveat - usually)

For many businesses, it is typically cheaper, faster and easier to keep existing consumers/clients than to try to win them back.
(Subsequently, it's cheaper to win them back than get new)

>>>

via @CarrieHill
>>>

Far to often though, you will see businesses get this wrong.

And not just SMBs, but look at Banks, TV Service providers etc.

They will offer all sorts of deals to get new consumers,
but don't offer the same/similar value to reward existing ones.
(threaten to leave ;))

>>>
>>>

The typical mindset is existing clients/customers are "banked money" - they own you, you're a safe couple of quid, you don't need nurturing etc. (your money is theirs, already!)

So their efforts go on Clawbacks (recently left) and Acquisitions (inc. Poaching!).

>>>
Read 5 tweets
Lyndon NA (Darth Autocrat) Profile picture
18 Oct
🧵
::: Attribution - is it really BS ? :::

I've seen a steady rise in tweets and discussions around #Attribution;
and many state/suggest that it's a load of crap.

🧵 Read More >>>

#MarketingTwitter #Marketing #DigitalMarketing Image : Chart : Amusing chart, with rises, plateaus and fall
2/*

The majority (but not all!) come from "marketing",
rather than "digital marketing".
And, in many cases, it seems more aimed at things like DigitalAds or SMM, often looking at Last Click etc.

But, why are people saying it;
esp. if they are from "real" marketing?

>>>
3/*

Now, for most of us - the statement is actually true (-ish).
Few of us get to work with hard-attribution (physical tickets etc.).

That means most of us deal with incomplete data,
often with inaccuracies.

But that in no way makes attribution BS or useless!

>>>
Read 17 tweets
Lyndon NA (Darth Autocrat) Profile picture
15 Oct
🧵
::: Size of site is not the same as Quality or Authority :::

There really does seem to be a confusion between:
* Shallow thinking
* Simple logic

As with "Longform Content", it's not Quantity,
it's what's contained and how it's structured.

Please Retweet
#SEO

Read More >>> Image
2/*

Now, Google will downplay this as hard/fast as they can, and there will be all sorts of semantic-slides.

Anyone that has done this for some time knows that in many cases - Big sites rank better
(be it hundreds of thousands of pages, a Brand, or both)

>>>
3/*

The problem is, that many people seem to jump to the conclusion that it's because they are a Brand-site, or a Mega-site.

There are in fact multiple reasons why this happens,
and not all Brand/Mega's dominate.
Smaller sites can win/rank against.

>>>
Read 17 tweets
Lyndon NA (Darth Autocrat) Profile picture
1 Oct
1/🧵
🚨!!! Do NOT just delete content for SEO !!!🚨

Doing this wrong can harm your (clients) sites!

You should only do this after a proper content performance audit.

And, unlike Brian, I’ll actually explain WHY this can help/harm your rankings!

🧵>>>

#SEO #Backlinko Image : composite : Text, screen shot of an old article and
2/*

How does it help?

Site Quality.
Google uses more than just "page-level" metrics

Link value flow.
Removing pages may mean fewer internal links, thus more PageRank flowing through links.

Improved crawling.
Not wasting crawls on garbage.

But there are RISKS!

>>> How does Deleting pages help? Removing pages "can"
3/*

How can that be harmful?

There’s lots of damage you may do - here’s 5 risks.

Inbound links.
You might remove pages that have Inbound links, which give you ranking value.
If the page is deleted, you lose those link values!

>>> How can Deleting pages harm a site? Removing pages can harm
Read 18 tweets

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