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Lyndon NA (Darth Autocrat) Profile picture
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10 Nov, 5 tweets, 2 min read
.
8 things to think about - SEO for Startups.

Solid thinking and reasoning on SEO for new businesses.

More than worth a read!

#SEO #StartUps
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>>>

I'd also throw in:

+ Get TSL sorted and have the HTTPS on launch!

+ Get your Google Business listing sorted ASAP

+ When looking at TLDs for Domain Names, check for confusion points (same name, different TLD etc.)

>>>
>>>

+ Sort the HTTP > HTTPS out, and pick either www or non-www - then get the 301s sorted out from day one.

+ Own your Name! Make sure you own a domain with your Brand, and you have social profiles for it (same for unique product names etc.).
Same for Directories.

>>>
>>>

+ SEO Research (keywords, competitors etc.) should be part of your Marketing Research (and vice versa).

+ Get the monitoring setup, fast!
Google, Bing and Yandex all have site tools and analytics - use them!

>>>
>>>

Most of these things are small, simple and easy - they just take a bit of time and a tiny bit of effort.

But they can save you some massive issues later!

So, go read and do!

lidia-infante.com/post/seo-for-s…

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More from @darth_na

Lyndon NA (Darth Autocrat) Profile picture
12 Nov
1/🧵
🚨::: Keywords, and Beyond! :::🚨

It’s a standard industry term.
Almost everyone that has heard of SEO knows of “keywords”.

The problem is, the general perception of keywords is out of date!

Worse - there’s no alternative, and few additional terms!

#SEO #DarthAutocrat Image : Heading : “Keywords...
2/*

Originally, Keywords were THE thing.
Meta Keywords and string matching.

Other SEs came along, things evolved, Meta-Keywords basically died.

Yet the term remained.
Though how they are used has evolved,
the way they are used for research hasn’t really.
3/*

As competition for “keywords” got harder,
new terms came to the fore:
* Head term
* Longtail
* And then Mid-tail joined in
As more businesses went online, and more sites, pages and content appeared - it became harder to rank for the shorter “keywords”.
Read 24 tweets
Lyndon NA (Darth Autocrat) Profile picture
22 Oct
17/🧵
Part 2
🚨::: Internal Links - What, Why, When, Where and How ::: 🚨

(Part 1 = )

The second Thread covers the 2 bits you are likely more interested in:
* SEO
* Optimisation
of Internal links.

Please Retweet

>>>

#SEO #InternalLinks
18/*
:: SEO ::
Finally - the bits you’ve been waiting for!
SEO aspects of Internal Links:
* Crawling
* Indexing
* Ranking
* Hybrid

>>>
19/*
Crawling :
SE’s (can/do/may) use links for URL discovery - they note the destination of the URL and add it to a crawl queue.

(They may also note “patterns”, and attempt to “guess” URLs, sometimes looking at JS etc. to do so.)

>>>
Read 35 tweets
Lyndon NA (Darth Autocrat) Profile picture
22 Oct
1/🧵
Part 1
🚨::: Internal Links - What, Why, When, Where and How ::: 🚨

As Internal Links (ILs) are back in fashion (again),
I thought I'd do a thread (2 actually!)

I'll cover explanations here,
then SEO and Optimisations in Thread 2

Pls Retweet

🧵>>>

#SEO #InternalLinks
2/*

Definition:
Internal links are links between your own pages,
within the same “site”,
(this may be the same subdomain, or across subdomains, depending on structure/organisation).

>>>
3/*

:: Features ::
Links often consist of:
* Location
* Content
* Attributes

Location:
The location may be a URL (different page),
a Fragment (specific point in the current page, or specific text (Fragment Directive)),
or both URL+Fragment (a part/text on a different page).

>>
Read 17 tweets
Lyndon NA (Darth Autocrat) Profile picture
22 Oct
Heads up, Thread about Internal Links incoming,
(Which I'm grateful for the 3% lead, as I've half written it already :) (and my eldest tried to spike it towards Keywords, knowing I've not touched that topic yet- sod!))
24 tweets in ...
... maybe I should split it?

:D
Erm - apparently, I have to stop there!

Did you know ...
Twitter has a 24 tweets in series limit?
(Did anyone?)

I can add more tweets once I've posted the rest!

So I think I may split it into 2 threads,
(as reading through 20+ tweets has to be painful for most people)
Read 4 tweets
Lyndon NA (Darth Autocrat) Profile picture
22 Oct
.
::: Retention > Reclaiming > Acquisitions :::

(Caveat - usually)

For many businesses, it is typically cheaper, faster and easier to keep existing consumers/clients than to try to win them back.
(Subsequently, it's cheaper to win them back than get new)

>>>

via @CarrieHill
>>>

Far to often though, you will see businesses get this wrong.

And not just SMBs, but look at Banks, TV Service providers etc.

They will offer all sorts of deals to get new consumers,
but don't offer the same/similar value to reward existing ones.
(threaten to leave ;))

>>>
>>>

The typical mindset is existing clients/customers are "banked money" - they own you, you're a safe couple of quid, you don't need nurturing etc. (your money is theirs, already!)

So their efforts go on Clawbacks (recently left) and Acquisitions (inc. Poaching!).

>>>
Read 5 tweets
Lyndon NA (Darth Autocrat) Profile picture
18 Oct
🧵
::: Attribution - is it really BS ? :::

I've seen a steady rise in tweets and discussions around #Attribution;
and many state/suggest that it's a load of crap.

🧵 Read More >>>

#MarketingTwitter #Marketing #DigitalMarketing Image : Chart : Amusing chart, with rises, plateaus and fall
2/*

The majority (but not all!) come from "marketing",
rather than "digital marketing".
And, in many cases, it seems more aimed at things like DigitalAds or SMM, often looking at Last Click etc.

But, why are people saying it;
esp. if they are from "real" marketing?

>>>
3/*

Now, for most of us - the statement is actually true (-ish).
Few of us get to work with hard-attribution (physical tickets etc.).

That means most of us deal with incomplete data,
often with inaccuracies.

But that in no way makes attribution BS or useless!

>>>
Read 17 tweets

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