Interesting to see @fstockman essay in @nytopinion out the same week as our study of the #flightfree movement. It shows the discourse we identified in Sweden is indeed spreading- though I find Americans persistently mislabel moral responsibility as guilt.
https://twitter.com/wynesseth/status/1462802017731158027?s=21
https://twitter.com/fstockman/status/1463305671752011779
At my 2017 @oredev keynote, I asked @googlemaps to show CO2 emissions along w/ time as a metric to inform trip choice & help “maximize meaning, minimize carbon”. This tool has become a reality! Which is good! Bc people are bad at estimating climate impact:nytimes.com/interactive/20…
3/ In particular, @WynesSeth & co have shown that people underestimate the climate impact of flying (and overestimate the climate benefit of recycling).
Consumption is not the only role where we can make a climate difference, but high emitters do need to tackle overconsumption.
Consumption is not the only role where we can make a climate difference, but high emitters do need to tackle overconsumption.
4/ This does NOT let governments and oil companies off the hook! We need to hold them to account, and they have huge responsibility (as I write about in Under the Sky We Make.)
We ALSO have to address overconsumption to make a fast and fair, just climate transition a reality.
We ALSO have to address overconsumption to make a fast and fair, just climate transition a reality.
5/ International debates on "flygskam" often really misinterpret what's going on. There is very little flight "shaming" going on here in Sweden (fingerpointing at others). Instead, studying people who have *actually changed* behavior & stopped/reduced flying shows they did so...
6/ ... bc of a desire to live in accordance w/ their own values. They also tended to internalize the seriousness of the climate crisis. (See "Beyond Flygskam" report by @MariaWolrath @NinaWormbs). So people need both facts & feelings to act. They're also inspired by seeing...
7/... others actually act, and taking personal responsibility for what they can control-- while relying excessively on tech or outsourcing responsibility leads to "false hope" and lack of action (@JMarlonPhD et al., "Hope and Doubt").
8/ This previous research aligns w/ what we found in our new study. The "Takeoff of Staying on the Ground" we're seeing in Sweden is questioning the previously accepted norm that frequent flying is necessary/good/high status. Part of a cultural shift! lucsus.lu.se/article/how-di… 
9/ We show the discourse of "Staying on the ground" in Sweden consists of storylines that rearticulate old themes (like "vacation") in new ways-- from aspirational luxury idealizing "rest and sun" (fly to a distant beach), to valuing exploring experiences & values closer to home.
10/ We identify a shift in what constitutes "the good life": away from "what you consume" (travel experiences), or identity derived from your travel consumption, and towards living one's values. Time is not to be saved- but appreciated, & used w/ urgency to stop global warming.
10/ I would love to develop a view of climate responsibility that holds governments and oil companies to account (as I do here & elsewhere: wecanfixit.substack.com/p/voting-conse…), and also gets people engaged from where they are in high-impact climate action (e.g., newscientist.com/article/229198…).
11/ We need to think more deeply about climate responsibility, in ways that get those with the most power and historical emissions to rapidly reduce them, which is a key element of #ClimateJustice. This applies to countries, companies, and individuals. See
carbonbrief.org/experts-why-do…
carbonbrief.org/experts-why-do…
12/ If you find yourself in a climate-privileged group (from an industrialized country that's burned lotsa fossil fuels; w/ a college education, steady job, income >$38,000/yr), you have SO much power. PLEASE use it to take high-impact #ClimateActionNow.
wecanfixit.substack.com/p/your-top-5-c…
wecanfixit.substack.com/p/your-top-5-c…
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