We hosted 8 @thisisourshotca Townhalls with 7 influential hosts & 30 leading national medical experts along with many partner townhalls.
Total of 4.2 Million impressions with 3.1 Million views on @Meta answering common questions & doing some quality myth busting.
3/ Power of the People
We were supported by the amazing Dr. @wick_22 as one of our leading ambassadors and true Canadian Icon @VancityReynolds to help launch & support the campaign.