The role of a #founder & #CEO needs to evolve over time and be aligned with #startup’s stage of maturity.

4 questions for 4 stages to help you focus:

How? —> #Idea stage
What? —> #Product market fit stage
Who? —> #Scale stage
Why? —> Big company stage

Thread 👇
#startups
1. #Idea stage. How?

“How will we make this idea a reality?”
This includes nailing down the pain in the market and articulating how you’re planning to cure that.
2. #Product-Market fit stage. What?

“What is the #market telling us?”
This includes looking at product-market fit indicators and iterating your #solution. If you’ve nailed the pain and know what are leading indicators of #PMF - this stage is actually easier than perceived.
3. #Scale stage. Who?

“Who are the people who are going to execute on this thing, as it’s obviously working?”

This includes sharing all the #knowledge you’ve acquired (hopefully documented and structured) to talented #people to help you exploit the gold mine you’ve discovered.
4. Big company stage. Why?

“Why does our company exist?”

Most of #startups don’t get there as they get #acquired. But when startups grow into a big company at the pace like #Amazon or #Facebook - this question becomes very important for #founders and #CEOs.

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