.
::: Generalist, Specialist, Stupidest... :::

I keep seeing these things pop-up,
so I thought I'd try to encourage a little thought,
discussion and hopefully improve how this topic tends to be presented.

🧵>>>

#SEO #Marketing #Skills Image. 3 separate images made of blocks/squares. a) A horizo
Generalist vs Specialist.

The typical view:
* Generalists cover multiple subjects (or sub-subjects/aspects) - they have "breadth".
* Specialists have great depth of a singular aspect.

>>> Image: Two images - Generalist and Specialist.  a) Depiction
But people have realised that's not quite right!
So we end up with the "T" - both Breadth and Depth!

Wait ... it gest better!

>>> Image: Titled : "But there's more!" A "T"
Tada!

No - seriously - these are meant to be "things".

Alongside "T", there is also "Pi" (as in the symbol for Pi), and "M" ... because, you know, it's highly realistic to generalise in everything, apart from 3 things you specialise in!
🤦

>>> Image: Titled: "But there's even more!" Two shapes
As you can guess - I'm not overly impressed with this.

For starters - where's the line?
Generalist pertains to the number of aspects (breadth), Specialist to the quality of an aspect (depth).

If you go above the basics in a topic, you are a specialist?

>>>
And then there's the "multiple specialisms" ... isn't specialism singular?
If you specialise in multiple fields, you are a polymath.

So I'll make up a word - "polyist" - for multiple specialisms in related aspects :D

>>>
And for me, the biggest issue is the utter lack of recognition of Knowledge vs Skill (and/or Ability).

You can know about X, but not done it, or be able to do it.
Realistically, as you progress in X, you are likely to learn a bit of W and Y!

>>> Image: Title: "...why no mention of Knowledge, Skill an
What's more realistic are depictions of knowledge/skill that cover multiple aspects (broad),
and varying depths.
Horizontal/vertical rectangles, multiple spikes, squares, pyramids etc.
(Nothing as neat as a "T" or (FFS) "Pi")

>>>
Then we have to clear up the labels and requirements!

Specialists have to attain a minimum level of expertise in an aspect/field!

Generalists have to cover a minimum number of aspects/fields (no idea how many!), and be below a certain level (expert generalists = polyists)

>>>
Polyists are multi-specialists - so they would need expertise (high degree of knowledge and skill) in multiple aspects.

(Polymath Polyists would have great depth in multiple aspects of multiple fields!?)

>>>
Now, I'm not 100% concrete on the wording/labels.
Personally, I'm more interested in the concepts,
and moving away from shallow, linear and limited perceptions.

Being a generalist doesn't mean someone lacks knowledge/skill - it means they aren't a Specialist :D

>>> Image: Title: "So ... Specialist vs Generalist?"
So ... thoughts?

Does that make sense, or is it more confusing?
Do you think the "levels" make sense?
Do we like the word "polyist"?

(Bonus points if you work in a Monty python sketch :D)

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More from @darth_na

11 Jan
🧵
::: That's "Real Intent" :::

The article by @LogansNotions is more than worth a read (well written and informative).

But it does raise a point that is beginning to irk me.

"INTENT" is not just a buzz word!

#SEO #intentalosopita

🧵>>>
>>>

I don't think people realise just how long/established the idea of "searcher intent" (or "query intent") is.
We've had several cycles of it over the past decade,
and it's older than that!

More importantly, it's a core aspect of Marketing/Sales.

>>>
>>>

Intent isn't just:
* purpose
* goal

It includes:
* reason
* motivation

Someone may be searching for Pizza.
That may trigger Local, as well as a possible hybrid of Commercial/Informational.

But they are searching for Pizza for a reason (hungry. to bake later etc.).

>>>
Read 14 tweets
7 Jan
@si1very Yes/No/Maybe?

The distinction is important, because a penalty is an applied negative.
Getting hit with a penalty for things like mass-cookie-cutter or stolen content is vastly different to G filtering out X of Y pages.

>>>
@si1very >>>

Then there's the issues of vocabulary/ & specificity.
* Internal duplication
* External duplication
* Copied/Stolen content
* Highly similar content
* Cookie-cutter-content
* Boilerplate content
* Low "original" content
* Mashups
* Enhanced mashups

Each is different.

>>>
@si1very >>>

If you've got 50+ pages, and have some canonical issues (such as protocol, domain/TLD, paths/queries etc.) - it's problematic.

1) Diluted and/or Dispersed values typically lead to lower rankings.
2) Auto-canonical/Filter may lead to fluctuating rankings

>>>
Read 15 tweets
19 Nov 21
1/🧵
🚨::: Online Reputation Management :::🚨

A topic that is often ignored,
despite the huge influence that reputation plays in marketing,
the impact it has on sales,
and what a PITA it is for SEO.

🧵>>>

Please Retweet

#ORM #OnlineReputationManagement #SEO #DarthAutocrat Image : Header text reads &...
2/*

ORM is technically part of Digital Public Relations (Digital PR (DPR)).

I say “technically”, because, in most cases, those in that field seem more interested in “link acquisition” than handling public relations/perception?

>>>
3/*

Online Reputation is obviously the digital/internet aspect of a company’s (or individuals/groups) reputation.

It not only has the same issues that the Real World presents,
but has some unique difficulties due to the nature of digital, and search.
Read 45 tweets
14 Nov 21
If you've done the research,
you should have a set of
Who, What, Where, When & Why

Those should make a large % of the existing consumers.

But few people go to the effort of:
1) Figuring an earlier "when", and the "where" that goes with it
2) Looking at sibling/cousin paths
Proper (and continuous!) research should yield insights into motivation/cause, and locations.
You should be able to utilise "personas" (or demo-/firmo- and psycho-graphics) to locate additional locations, probable channels/sources.

Failing that, use Search for questions!
Search for the same things your consumers do,
and you'll likely find where they go for info ... and where you should be!
(providing answers, running ads, providing sponsorships etc.)

Do searches for Product/Service -brand, and see what comes up. Or +Comp. brand!
Read 6 tweets
12 Nov 21
1/🧵
🚨::: Keywords, and Beyond! :::🚨

It’s a standard industry term.
Almost everyone that has heard of SEO knows of “keywords”.

The problem is, the general perception of keywords is out of date!

Worse - there’s no alternative, and few additional terms!

#SEO #DarthAutocrat Image : Heading : “Keywords, and Beyond!” Darth Vader in
2/*

Originally, Keywords were THE thing.
Meta Keywords and string matching.

Other SEs came along, things evolved, Meta-Keywords basically died.

Yet the term remained.
Though how they are used has evolved,
the way they are used for research hasn’t really.
3/*

As competition for “keywords” got harder,
new terms came to the fore:
* Head term
* Longtail
* And then Mid-tail joined in
As more businesses went online, and more sites, pages and content appeared - it became harder to rank for the shorter “keywords”.
Read 24 tweets
10 Nov 21
.
8 things to think about - SEO for Startups.

Solid thinking and reasoning on SEO for new businesses.

More than worth a read!

#SEO #StartUps
>>>
>>>

I'd also throw in:

+ Get TSL sorted and have the HTTPS on launch!

+ Get your Google Business listing sorted ASAP

+ When looking at TLDs for Domain Names, check for confusion points (same name, different TLD etc.)

>>>
>>>

+ Sort the HTTP > HTTPS out, and pick either www or non-www - then get the 301s sorted out from day one.

+ Own your Name! Make sure you own a domain with your Brand, and you have social profiles for it (same for unique product names etc.).
Same for Directories.

>>>
Read 5 tweets

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