I keep seeing these things pop-up,
so I thought I'd try to encourage a little thought,
discussion and hopefully improve how this topic tends to be presented.
The typical view:
* Generalists cover multiple subjects (or sub-subjects/aspects) - they have "breadth".
* Specialists have great depth of a singular aspect.
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But people have realised that's not quite right!
So we end up with the "T" - both Breadth and Depth!
Wait ... it gest better!
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Tada!
No - seriously - these are meant to be "things".
Alongside "T", there is also "Pi" (as in the symbol for Pi), and "M" ... because, you know, it's highly realistic to generalise in everything, apart from 3 things you specialise in!
🤦
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As you can guess - I'm not overly impressed with this.
For starters - where's the line?
Generalist pertains to the number of aspects (breadth), Specialist to the quality of an aspect (depth).
If you go above the basics in a topic, you are a specialist?
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And then there's the "multiple specialisms" ... isn't specialism singular?
If you specialise in multiple fields, you are a polymath.
So I'll make up a word - "polyist" - for multiple specialisms in related aspects :D
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And for me, the biggest issue is the utter lack of recognition of Knowledge vs Skill (and/or Ability).
You can know about X, but not done it, or be able to do it.
Realistically, as you progress in X, you are likely to learn a bit of W and Y!
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What's more realistic are depictions of knowledge/skill that cover multiple aspects (broad),
and varying depths.
Horizontal/vertical rectangles, multiple spikes, squares, pyramids etc.
(Nothing as neat as a "T" or (FFS) "Pi")
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Then we have to clear up the labels and requirements!
Specialists have to attain a minimum level of expertise in an aspect/field!
Generalists have to cover a minimum number of aspects/fields (no idea how many!), and be below a certain level (expert generalists = polyists)
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Polyists are multi-specialists - so they would need expertise (high degree of knowledge and skill) in multiple aspects.
(Polymath Polyists would have great depth in multiple aspects of multiple fields!?)
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Now, I'm not 100% concrete on the wording/labels.
Personally, I'm more interested in the concepts,
and moving away from shallow, linear and limited perceptions.
Being a generalist doesn't mean someone lacks knowledge/skill - it means they aren't a Specialist :D
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So ... thoughts?
Does that make sense, or is it more confusing?
Do you think the "levels" make sense?
Do we like the word "polyist"?
(Bonus points if you work in a Monty python sketch :D)
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I don't think people realise just how long/established the idea of "searcher intent" (or "query intent") is.
We've had several cycles of it over the past decade,
and it's older than that!
More importantly, it's a core aspect of Marketing/Sales.
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Intent isn't just:
* purpose
* goal
It includes:
* reason
* motivation
Someone may be searching for Pizza.
That may trigger Local, as well as a possible hybrid of Commercial/Informational.
But they are searching for Pizza for a reason (hungry. to bake later etc.).
The distinction is important, because a penalty is an applied negative.
Getting hit with a penalty for things like mass-cookie-cutter or stolen content is vastly different to G filtering out X of Y pages.
A topic that is often ignored,
despite the huge influence that reputation plays in marketing,
the impact it has on sales,
and what a PITA it is for SEO.
Proper (and continuous!) research should yield insights into motivation/cause, and locations.
You should be able to utilise "personas" (or demo-/firmo- and psycho-graphics) to locate additional locations, probable channels/sources.
Failing that, use Search for questions!
Search for the same things your consumers do,
and you'll likely find where they go for info ... and where you should be!
(providing answers, running ads, providing sponsorships etc.)
Do searches for Product/Service -brand, and see what comes up. Or +Comp. brand!
Originally, Keywords were THE thing.
Meta Keywords and string matching.
Other SEs came along, things evolved, Meta-Keywords basically died.
Yet the term remained.
Though how they are used has evolved,
the way they are used for research hasn’t really.
3/*
As competition for “keywords” got harder,
new terms came to the fore:
* Head term
* Longtail
* And then Mid-tail joined in
As more businesses went online, and more sites, pages and content appeared - it became harder to rank for the shorter “keywords”.
+ When looking at TLDs for Domain Names, check for confusion points (same name, different TLD etc.)
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+ Sort the HTTP > HTTPS out, and pick either www or non-www - then get the 301s sorted out from day one.
+ Own your Name! Make sure you own a domain with your Brand, and you have social profiles for it (same for unique product names etc.).
Same for Directories.