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Mailmodo

Jan 31 • 5 tweets • 2 min read

Be it design, strategy, or content - every aspect of email marketing ultimately aims at improving the metrics that lead to conversion.

Hence, the State of Emails 2022 has a section that discusses open rate trends, device usage, and optimum time slots.

Here's what we learned-

(1) 71.4% of the surveyors saw a rise in open rates in 2021 compared to 2020 and this could be a consequence of the latest Apple MPP updates.

(2) 56.8% of our survey respondents found an increase in mobile opens in 2021. Email responsiveness for mobile devices is a must going forward.

(3) 41.2% of the surveyors observed that the open time slots have broadened and extended into the night. This could be probably due to the shuffling of work hours because of the pandemic.

(4) If you would like to learn more about such #emailmarketing insights and trends, do check out the full report here - mailmodo.com/ebook/state-of…

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Mailmodo

@mailmodo

Jan 29

A great email design and strategy cannot compensate for a poor email copy. So, it was imperative that we covered email copywriting as a part of the State of Emails 2022 report, and here's what we learned from what the respondents shared with us

(1) 53.6% of the surveyors sent personalized subject lines in more than 50% of their emails implying that personalization is the key to conversion in today’s times.

(2) 33.3% of the surveyors said that most of the emails they sent were meant to be informative, followed closely by empathetic mails.

Read 8 tweets

Mailmodo

@mailmodo

Jan 27

#Emailmarketing is an art of optimizations.

So, it is only natural for us to include questions about open rates, list hygiene, and segmentation practices in the State of Email 2022 survey. Here's a thread about what we found out -

(1) The average open rate recorded by the surveyors is greater than 20%.

(2) 47.6% of the surveyors have used Send Time Optimization for over 50% of their email campaigns. This is one of the most popular uses of AI/ML in email marketing.

Read 7 tweets

Mailmodo

@mailmodo

Jan 25

Getting your emails to land in the primary inbox and compelling readers to open them is just the beginning. The real challenge is keeping readers hooked with an engaging email design.

Be it dark mode, accessibility, or GIFs, every design element can make or break your campaign.

While interacting with experts as a part of our State of Emails 2022 report, we quizzed them about the email designs they plan to continue using in 2022 and what elements they have said goodbye to in the last year. Here's a thread about our findings below

(1/7) 66.7% of the surveyors use drag-and-drop editors for creating their email template to leverage #emailautomation and quick scalability.

Read 9 tweets

Mailmodo

@mailmodo

Jan 24

Email deliverability has kept many marketers awake at night. As part of our State of Email 2022 survey, we interacted with many email marketers and asked them what made deliverability difficult to manage. Here’s a thread about our findings.

(1/7) Nearly 16% of the surveyors do not warm up their domains before sending emails. And that's unfortunate because a proper domain warm-up is essential to getting all of your emails delivered, as without warm up your emails might end up in spam.

(2/7) 52.6% of the surveyors increased their daily send by 1.5X in the warm-up phase which is a known and tested method to scale the domain successfully.

Read 8 tweets

Mailmodo

@mailmodo

Jan 21

It’s not easy to be an email marketer in 2022.

From writing great copy and ensuring #emaildeliverability to keeping up with trends, you always have to be on your toes.

So, we decided to jot down this year’s hottest #emailmarketing trend in a quick thread for you.👇

📩#openrates are losing their relevance – and losing it fast after the #iOS15 update. Email marketers need to dig harder now and depend on click and conversion rate.

⚡️AMP emails are now mainstream as more and more brands realize the potential of interactivity inside emails.

Read 7 tweets

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