"How often do you optimize content?" 🧵
⏩ Whether you are a B2B, SaaS, tech, or a publishing company, you invest a lot of time publishing the content but hardly think of optimizing it.
A thread on how often you should optimize content, which depends on👇
#SEO
⏩ Whether you are a B2B, SaaS, tech, or a publishing company, you invest a lot of time publishing the content but hardly think of optimizing it.
A thread on how often you should optimize content, which depends on👇
#SEO
1. What industry you are in - If you are a publishing site, your revenue comes from the top-ranking pages. You have to optimize content again in 6 months.
Ex: If you optimize in March, re-optimize it again in Sept.
But if you're in B2B or SaaS, it can take place in 2 months.
Ex: If you optimize in March, re-optimize it again in Sept.
But if you're in B2B or SaaS, it can take place in 2 months.
2. How much content you publish monthly - Most sites publish 4-5 content a month, so their optimization takes place every month based on the content performance.
But the publishing sites publish 3-4 content a day. So we have to schedule content optimization every 3-4 months.
But the publishing sites publish 3-4 content a day. So we have to schedule content optimization every 3-4 months.
3. How fast you want to boost your organic traffic - If you want to speed up growing your organic traffic, you need to optimize it again and again until your page reaches page 1 and even on featured snippets.
It could be twice or four times a month as well.😬
It could be twice or four times a month as well.😬
4. What the keyword positions of your content are - If your content is on pgs 5/10, it takes more effort & time to rank on page 1. You might have to work on internal or external link building before you work on optimization.
That's not the case with the pages ranking on pg 2,3.
That's not the case with the pages ranking on pg 2,3.
5. If you're optimizing the content for featured snippets - When the content is already on page 1, it's critical to optimize them because over-optimization would kill your page 1 presence.😭
Hence, you don't need regular optimization. Do it to maintain page 1 every 2-3 months.
Hence, you don't need regular optimization. Do it to maintain page 1 every 2-3 months.
6. If the content is already on featured snippets - there are times that your competitors steal away your featured snippet.
So monitor constantly whether you've lost the featured snippet.
If yes, optimize it a bit and if not, don't.🤷♀️
So monitor constantly whether you've lost the featured snippet.
If yes, optimize it a bit and if not, don't.🤷♀️
7. How old the content has been - If your content is too old, you need to optimize it once every month but that also depends on the results it's driving.
If you see improvements in impressions, optimize a bit more. If not, remove the content or rewrite it.✍️
If you see improvements in impressions, optimize a bit more. If not, remove the content or rewrite it.✍️
Make sure you consider these factors before deciding on how often to optimize your #content.
Following is what I said in my @whitespark event,
"Publishing content is only 20% of the task. The rest 80% is optimizing it to own featured snippets."
#SEO
Following is what I said in my @whitespark event,
"Publishing content is only 20% of the task. The rest 80% is optimizing it to own featured snippets."
#SEO
Please like, comment, and quote tweet if you think it would help our #SEO community in any way.
Follow @himani_kankaria for more content optimization insights.
https://twitter.com/himani_kankaria/status/1503253911486218240
Follow @himani_kankaria for more content optimization insights.
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