Share this page!

Łukasz Bączek Profile picture
Twitter logo
May 4 • 4 tweets • 2 min read
/Thread/ Currently, #RealMadrid @emirates have the most lucrative shirt sponsorship deal in the world. The value to Emirates can be extrapolated from rights fee increases. In 2013, the deal was worth about €27m per season up front, with an additional €6m available each #UCL
season depending on the club’s success. Today, the deal is worth more than double the maximum, at about €70m per year. Emirates deal comes with a number of increased rights package including branding on four new LED advertising banners by both goal areas at the Santiagio
Bernabéu stadium as well as the airline’s logo on the squad’s training kit. A record contract worth €70m will expire at the end of this season. It is expected to renew partnership with the carrier from the UAE, with the simultaneous unlocking of sponsorship assets
such as: training kits and a sleeve of match shirts #RMAMCI #SportBusiness

• • •

Missing some Tweet in this thread? You can try to force a refresh
　

Keep Current with Łukasz Bączek

Łukasz Bączek Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @Lu_Class_

Łukasz Bączek Profile picture
May 5
/Thread/ Estimated amounts for #RealMadrid's participation and triumph in the #UCL (starting fees, fixed amounts, coefficient ranking, market pool), and then in the match for the UEFA Super Cup, will boost the club's revenue to a level close to €141 million #SportBusiness Image
@fcbusiness @RMadridInfo @MMajeedSX @InfiniteMadrid @MadridXtra @RMADailyNews @FranceRMCF @RMadridHome @managingmadrid @LosMadridistas_ For making the group stage alone, the 32 clubs involved each took home a minimum of €15.64 million. Each victory in the group stage is worth €2.8 million, which means that #Real in five victorious games earned €14 million.
@fcbusiness @RMadridInfo @MMajeedSX @InfiniteMadrid @MadridXtra @RMADailyNews @FranceRMCF @RMadridHome @managingmadrid @LosMadridistas_ Los Blancos generated €48.5 million in the playoffs, beating PSG, Chelsea and Manchester City along the way. If Real Madrid wins the #ChampionsLeague final, the club will earn an additional €4.5 million. The sum of the prize money won will ultimately increase to €82.64 million
Read 11 tweets
Łukasz Bączek Profile picture
Jan 17
Economic snapshot. A new study by EY highlights how the #PremierLeague and its clubs have continued to generate widespread benefits for the economy, society and the entire football pyramid, despite the significant challenges presented by COVID-19 #SportBusiness
@fcbusiness @utdarena @DailyAFC @SportByFort @MUnitedFR @iemadAFC @OsmanZtheGooner @AFC4AR @PrestwichBlue @InsiderCity_Ar The analysis reveals that Premier League football contributed £7.6bn to the UK economy during the 2019/20 season, which was suspended for more than three months due to the pandemic. Clubs' economic activity has grown by 840 per cent since the 1998/99 season.
@fcbusiness @utdarena @DailyAFC @SportByFort @MUnitedFR @iemadAFC @OsmanZtheGooner @AFC4AR @PrestwichBlue @InsiderCity_Ar The League and its clubs generated a total tax contribution of £3.6bn to the UK Exchequer in 2019/20, £1.4bn of which was accounted for by Premier League players. The total tax contribution underpinned by clubs has increased by £3.1bn since 1998/99.
Read 10 tweets
Łukasz Bączek Profile picture
Dec 23, 2021
/Thread/ #PremierLeague clubs have smashed their own record for combined shirt #sponsorship deals, with the 20 clubs generating £358.75m for the 21-22 season, an increase of £14.25m from last yr. Sleeve sponsors are paying a further £83.75m to the 19 clubs combined (without EFC)
@fcbusiness @utdarena @ChrisWheatley_ @martynziegler @mjshrimper @iemadAFC @DailyAFC @MUnitedFR @TheCitizensBR @PrestwichBlue This growth underlines the league's commercial strength also during the COVID-19 epidemic. The combined total in 2010-11, when @sportingintel first performed this exercise, was £100.45m. Main shirt and sleeve sponsorship deals have become a stable source of income for clubs
@fcbusiness @utdarena @ChrisWheatley_ @martynziegler @mjshrimper @iemadAFC @DailyAFC @MUnitedFR @TheCitizensBR @PrestwichBlue @sportingintel and have become an integral part of their marketing strategies. The international appeal of the Premier League is demonstrated with 14 clubs having sponsors with overseas headquarters based in countries as diverse as the USA, China, Germany, Thailand, the United Arab Emirates,
Read 38 tweets
Łukasz Bączek Profile picture
Nov 7, 2021
/Thread/ #FCBarcelona have been on the hunt for a new sponsor for the past few months. The current sponsorship deal with Rakuten ends at the end of the current season and will not be renewed. At the start of the season, Rakuten reduced the sponsorship fee from €55m to €30m.
@fcbusiness @SBI_Barcelona @muradahmed @Fernandopluri @amirsomoggi @SportByFort @Prof_Chadwick @barcagalaxy @JColagrossiNeto @RafaelH117 With the Blaugrana club looking to increase their revenues and turn their dire financial situation around, the front-of-shirt sponsorship has been identified as a key area where they could make some key improvements.
@fcbusiness @SBI_Barcelona @muradahmed @Fernandopluri @amirsomoggi @SportByFort @Prof_Chadwick @barcagalaxy @JColagrossiNeto @RafaelH117 As you may know EFE, one of them came from a ‘cryptoexchanges’ company and the other from an Indian company dedicated to online education, the two over €55m per year.
Read 7 tweets
Łukasz Bączek Profile picture
Aug 13, 2021
/Thread/ How #PremierLeague shirt sponsors have changed. Data POWA analyses shirt sponsorship trends in England’s top flight football league. Once small and local, now sponsors are multinationals. In the late 1990s tech and telecoms companies predominated; then financial Image
@POWAindex @utdarena @MUFR_ @iemadAFC @ChrisWheatley_ @MaaxiAngelo @mjshrimper @OsmanZtheGooner @theesk @arsenalbarclays and insurance firms muscled in. Since 2005, when gambling laws were liberalised, betting firms have worked their way up the league. This season they sponsor 45% of teams. The average size and type of the business sponsoring each tier of EPL teams has changed dramatically.
@POWAindex @utdarena @MUFR_ @iemadAFC @ChrisWheatley_ @MaaxiAngelo @mjshrimper @OsmanZtheGooner @theesk @arsenalbarclays During the 91/92 season #ManUnited, #Arsenal and #Chelsea were all sponsored by electronic brands. Nowadays, the likes of Arsenal and #ManCity are both sponsored by global airlines, with #Liverpool and #Tottenham choosing to take financial service companies as their lead partner.
Read 10 tweets
Łukasz Bączek Profile picture
Aug 6, 2021
Why did #Messi leave #FCBarcelona? It paints a striking picture. FCB & Real Madrid have ballooned their wage bills in recent seasons and are now not only having to trim the fat, but hack off some meat too. The financial hole they're in means FCB salary limits fall to a 10-yr low ImageImage
@mjshrimper @RafaelH117 @SBI_Barcelona @lasource75006 @Jon_LeGossip @parisunited6 @City_Xtra @cityreport_ @utdarena @EiFSoccer Just when it seemed as if it was only a matter of days or even hours before there would be a long-awaited announcement of free agent Messi rejoining FCB on a new deal, the club announced just eight days before the start of a new league season that Messi would not be returning
@mjshrimper @RafaelH117 @SBI_Barcelona @lasource75006 @Jon_LeGossip @parisunited6 @City_Xtra @cityreport_ @utdarena @EiFSoccer Barcelona’s statement says, in no uncertain terms, that the club and player wanted to do a deal - reports in recent weeks stated that Messi was prepared to take a 50% reduction in salary to make it happen — but league regulations made it an impossibility
Read 5 tweets

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!

Ethereum

0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy

Bitcoin

3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us on Twitter!

:(