Łukasz Bączek Profile picture
Head of Marketing at Intelly • ex Marketing Manager @StomilOlsztynSA • MSc Economics & Management #SportBusiness #SportsBiz #FootballFinance #FootballBusiness
15 Jan
/Thread/ Continuing its long association with #ManchesterUnited, @apollotyres recently extended ‘Official Global Tyre Partner’ status with a parallel association with the company’s Vredestein tyre brand. The move is part of a wider growth strategy for the @Vredestein brand across
the Europe and North American markets. The Vredestein Tyres brand is visible on the pitchside advertising boards at #MUFC home games. Additionally, the company says, once circumstances permit, consumers and business partners will experience the partnership across social platforms
in-store imagery, consumer competitions to win MUFC signed merchandise and tickets to visit Old Trafford, as well as providing unique access to Manchester United Soccer Schools. The convergence of the Vredestein Tires brand with FC is not surprising, Apollo notes, since they have
Read 13 tweets
7 May 20
#Adidas has reported a massive fall in net income from continuing operations: from €631 million registered in the first quarter of 2019 to only €20 million in the first three months this year. Due to the coronavirus, more than 70% of Adidas stores had to be shut down via KPMG Image
TOP5 clubs with the biggest kit deals (only #Adidas)

1⃣ #RealMadrid €120m a year
2⃣ #ManchesterUnited €94m
3⃣ #Bayern €90m
4⃣ #Arsenal €76m
5⃣ #Juventus €51m

Thirteen clubs generated agreements income of a total of approx. €470m. Only 5 clubs absorbs 91% of the total
Avg. €36m/club. Most deals between kit suppliers and teams are ranging from 5 to 10 yrs. The biggest rivalry in this business is the one between two gigantic brands Nike & Adidas. The American & German corporation are constantly battling for deals with the world’s biggest clubs
Read 11 tweets
21 Nov 19
#ManchesterUnited’s long-standing relationship with Chevrolet, at £64 million, is the most lucrative shirt sponsorship deal in the Premier League. From the US automotive brand’s perspective, the agreement looks less attractive in view of #MUFC’s brand value declining since 2018
@utdxtra @utdarena @fcbusiness @utdreport @sistoney67 @MUFR_ @MUnitedFR @FlexUTD @UnitedPeoplesTV #ManUnited is the Premier League club most often perceived as having a rich heritage and history, coming behind only the top Spanish clubs and #Bayern Munich.
These factors are the driving force behind the rewarding partnerships that the brand attracts – at first look Chevrolet
@utdxtra @utdarena @fcbusiness @utdreport @sistoney67 @MUFR_ @MUnitedFR @FlexUTD @UnitedPeoplesTV seems an unusual sponsor, considering its target markets compared to the markets that Manchester United gives access to – but it is the associations with globally recognised heritage that makes the #sponsorship worthwhile. The role that shirt sponsorships can play for commercial
Read 36 tweets
20 Oct 19
One of PL's £1bn games (£1.082bn) in combined club revenues. #LFC doing rather better in profit terms over latest 5yr (14-18) of accounts than #MUFC (15-19). #Liverpool's financial improvement under FSG ownership and #ManUnited's declining cumulative economic profit trend #MUNLIV
@fcbusiness @utdarena @utdxtra @MUFR_ @ManDevilsUtd @MUnitedFR @FalseFMatt @DrRob_Wilson @Lasciencedufoot @vysyble #LFC's position may improve further following successful 18-19 UCL campaign. Third graphic shows comparative (and latest) revenue and economic profit profiles. #ManchesterUnited runs 2014-19, #Liverpool runs 2014-2018 #MANLIV #MUNLIV #MUFCLIV #SportBusiness
@fcbusiness @utdarena @utdxtra @MUFR_ @ManDevilsUtd @MUnitedFR @FalseFMatt @DrRob_Wilson @Lasciencedufoot @vysyble Last month, #ManUnited, which for many years has been among the world’s highest earning clubs, projected that revenues would be £560m-£580m this season, the first fall in income for more than a decade
Read 5 tweets
19 Jul 19
#PremierLeague clubs have generated a record £349.1m from shirt sponsorship deals ahead of the 19/20 season. #ManUnited will earn the most money - up to £64m-a-yr. Second placed #ManCity will settle for just £45m from Etihad. #Arsenal, #Chelsea & #Liverpool will get £40m per year
The #ManchesterUnited deal with Chevrolet (the brand of General Motors) was worth £47 million at the time of signing. After the current exchange rate is £64 million (avg $80 million) per season. Chevvy replace United’s previous deal with Aon, worth only £20 million a year
Income from shirt #sponsorship increased by 7.2% compared to the previous season. Brighton will earn just £1.5 million from American Express. Gambling companies continue to dominate #PremierLeague clubs’ main shirt sponsorship deals in 2019/20, as many as 10 out of 20 clubs
Read 6 tweets
28 May 19
#RealMadrid are the most valuable football club in Europe according to The European Elite 19 report, prepared by KPMG. The Whites have a value of €3,224 million, ahead of #ManchesterUnited (€3,207m), #Bayern (€2,696m), #FCBarcelona (€2,767m) and #ManCity (€2,460m) #SportsBiz
The Premier League has confirmed its absolute dominance, having nine clubs on the full list (32 clubs) and accounting for 43% of the total aggregate value. The overall EV of the 32 most prominent European football clubs has increased by 9% (an impressive 35% over the past 3 yrs)
Los Blancos jumped above €3bn EV level for the first time, the only club to do this alongside the Red Devils, however, the Spanish giants' current EV is still lower than the #MUFC's was last year. Similarly, the Bavarians' current value is lower than the Blaugrana's in 2018
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