Thread by @IOSGVC

As the experienced and gigantic #NFT marketplace, @opensea has been long captivated huge market share as well as ppl' s attention. What is the competitive edge of the most promising game-changer? Keep your eyes wide open!🧐🧐🧐

#IOSGNewsletter
medium.com/iosg-ventures/…

/1 The next cycle is the time for the splitting of the General NFT Marketplace represented by @opensea. We will see more verticalized trading marketplaces start to grab @opensea's share.

/2 Much like @eBay , @opensea is a general-purpose trading marketplace that dominates the #NFT space. The pace of business change within #Web3 is much faster and we expect to see a much faster splitting for NFT General Marketplaces in the #Crypto market for the following reasons.

/3
~Opensea is not an exclusive content provider, with outdated the merchandise recommendation mechanism
~Less friction for user migration in Web3
~Opensea's liquidity barriers are not insurmountable
~Poor management of Opensea, the brand value has not opened a significant gap

/4 We have observed the NFT trading market track for a long time, and have also found direct competitors such as @rarible , @LooksRare , @the_x2y2. We believe that in the future, those who will surpass Opensea are vertical NFT trading platforms focusing on a certain segment.

/5 In the main categories, we can already see that the vertical ecology has been initially established, such as games (@fractalwagmi, @LootexIO, @DMarket), music (@catalogworks, #Glass, @join_royal), art (@SuperRare , @tchebotarev, #Foundation).

/6 For specialized marketplaces to compete for @opensea market share, they also need to offer things that generic #NFT marketplaces cannot:
~Audit system to improve the quality of content
~Targeted design for subdivisions:
~NFT pricing service
~Community

/7 What kind of platform might be the first winner before the upcoming explosion of the NFT verticalized platform? The #gaming NFT trading marketplace is the most promising seed player.

/8 Users might prefer to trade in the game rather than jump to other platforms to buy and sell. However, an open platform can also bring several advantages to games:
~Game community
~Cross-selling opportunities
~Asset pricing and comparison
~Targeted improvement

/9 After reaching a profit peak on August.6 last year ($17.5M in daily revenue), @AxieInfinity is now earning less than $10K a day. The blockchain gaming narrative is shifting and the play-to-earn model is being questioned.

/10 #Web2 game customer acquisition method and profit calculation is clear: advertising → user acquisition → user retention → compare LTV and CAC to calculate ROI.

/11 The current mainstream promotion method and profit source of #web3 is: community seed user accumulation → airdrop proliferation → Crypto traffic promotion → INO/IDO financing → NFT secondary transaction fee + token value (LTV).

/12 The #blockchain gaming business model has not yet run through, which is an indication that the market pattern is far from settled, leaving a lot of opportunities for entrepreneurs.