what was it all about PM and why & How & who should get started these were some of the main things discussed during the session.
1) PM definition? 2) what is the core skill needed for bieng a PM ? 3) How to break into product management ? 4) PM thoughts by Lenny. 5) Takeaways.
- PM's definition according to @lennysan from his experience with @Airbnb is One who makes everything better & makes everyone's job easier.
- Core skill for a PM:
Communication is Key tool for a product manager. Be really good in atleast any one form be it writing, emails, presenting or documentation.
• Build stuff, in public, put yourself out there.
• keep learning to prove that you can be a good PM.
• Get an Early experience in any companies don't set targets like I need to do it here only, eventually you'll get there.
- creating goods requires paying close attention to users/customers (or readers in this case) and detecting their needs - user surveys are particularly valuable in this regard. I heard Lenny speak about his PM journey, newsletter, and how he got to build, expand, and monetize it.
- It's critical to employ resilient individuals in product management.
If you're going to create a successful product, you need work with a group of resilient & motivated coworkers. Being a great PM requires dedication, drive & intelligence.
Here's a thread on PLG,🧵 1) What is Product Led Growth (PLG) & strategies? 2) Debunking some Myths of PLG? 3) why PLG is biggest Trend in SaaS? 4) Growth Tactics? 5) what can we do for PLG?
1) Product-led growth (PLG) is a business methodology in which user acquisition, expansion, conversion, and retention are all driven primarily by the product itself.
The product becomes a revenue & retention source of its own, driving deeper engagement with users.
1) What is User Engagement & How Product Growth & Marketing affect it? 2) What are Notifications? Types? 3) Methods of User Engagement with Automation. 4) Key Takeaways.
1) User engagement measures whether users find value in a product or service. It's measured by a variety or combination of activities such as downloads, clicks, shares.
- Product Marketing focus on creating pre-sale value.
- Growth marketing focus on post-sales value creation.
Week 2 Insurjo'22 at @TheProductfolks Kickstarted with session on Fireside Chat "Privacy on Internet" with @pdolanjski from @DuckDuckGo
Small thread🧵 on important thing.
1) How are online behaviour Monitored & Targeted? 2) How @DuckDuckGo operates on User privacy? 3) what are pseudo-anonymous & anonymous data? 4) How PM's maintain User privacy with products?
1) Behavioral Targeting is an online targeting technique that uses information collected about an individual’s web-browsing history, such as the pages they have visited or the searches they have made, to select which advertisements to display.
1) Non-fungible tokens(NFTs) are blockchain based tokens that each represent a unique asset like a piece of art, digital content, or media. An NFT can be thought of as an irrevocable digital certificate of ownership and authenticity for a given asset, whether digital or physical.