Thread by @Lu_Class_

Adidas long-term sponsorship of #Arsenal was extended a few days ago. The deal will now run until the end of the 29/30 season, with its value increasing for the first time since 2019, from £60m p.a. to around £75m p.a, reports @DarrenArsenal1. The 8-year contract is worth £600m

@DarrenArsenal1 @arseblog @DailyAFC @iemadAFC @now_arsenaI @ltarsenal @Matt5cott @nonewthing @VipArsenal @OsmanZtheGooner @ArsenalHarmoni Arsenal initially teamed up with adidas at the start of the 19/20 season, which reunited the two global brands after 25 years apart, in a deal worth a reported £300m over five years (was originally set to expire in 2024)

@DarrenArsenal1 @arseblog @DailyAFC @iemadAFC @now_arsenaI @ltarsenal @Matt5cott @nonewthing @VipArsenal @OsmanZtheGooner @ArsenalHarmoni Arsenal reportedly received a significant advance for signing the contract itself two years before its end. The figure of £75 million per year is the amount guaranteed under the partnership. In addition, there are royalties from the sale of shirts manufactured by Adidas

@DarrenArsenal1 @arseblog @DailyAFC @iemadAFC @now_arsenaI @ltarsenal @Matt5cott @nonewthing @VipArsenal @OsmanZtheGooner @ArsenalHarmoni Arsenal will be able to receive a combined bonus of several million pounds for winning the Champions League (valued the most), the Premier League and the FA Cup. For example, Manchester United can get a maximum of £4 million from Adidas as a bonus

@DarrenArsenal1 @arseblog @DailyAFC @iemadAFC @now_arsenaI @ltarsenal @Matt5cott @nonewthing @VipArsenal @OsmanZtheGooner @ArsenalHarmoni The Gunners' new deal is currently the most valuable partnership in the Premier League when it comes to supplier of jerseys. Arsenal reportedly received a significant advance for signing the contract itself two years before its end.

@DarrenArsenal1 @arseblog @DailyAFC @iemadAFC @now_arsenaI @ltarsenal @Matt5cott @nonewthing @VipArsenal @OsmanZtheGooner @ArsenalHarmoni Only the agreement between Manchester United and Adidas, signed in 2014, is at a similar level. The club then issued an official statement: “Manchester United plc has reached a 10-year agreement with Adidas for a global technical sponsorship and dual-branded licensing deal for

@DarrenArsenal1 @arseblog @DailyAFC @iemadAFC @now_arsenaI @ltarsenal @Matt5cott @nonewthing @VipArsenal @OsmanZtheGooner @ArsenalHarmoni a minimum guarantee of £750 million (or £75m a year), subject to certain adjustments, beginning with the 15/16 campaign. For the 14/15 season, Nike will continue in its role of technical sponsor and trademark licensee" #SportBusiness

Great looking shirts are one thing. The key factors are the sports performance on the pitch, the eye-catching game and a sense of identity with the club. It all drives sales. In the 2011/12-2015/16 (Nike/PUMA) seasons, #Arsenal averaged sales of 835,000 shirts per season