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Oct 11, 2022 15 tweets 13 min read Read on X
Here's a thread on PLG,🧵
1) What is Product Led Growth (PLG) & strategies?
2) Debunking some Myths of PLG?
3) why PLG is biggest Trend in SaaS?
4) Growth Tactics?
5) what can we do for PLG?

@Amplitude_HQ @mixpanel @Airmeet @WebEngage @Meesho_Official @gopracticeio @YourStoryCo
1) Product-led growth (PLG) is a business methodology in which user acquisition, expansion, conversion, and retention are all driven primarily by the product itself.

The product becomes a revenue & retention source of its own, driving deeper engagement with users.
Growth driven by sales is unsustainable and hollow.
Ex: typical client acquisition expenses are five times higher than retention costs.

There are 3 funnels to understand when it's about the growth of the product.
- Top of the funnel
- Middle of the funnel
- Bottom of the funnel
2) Few Myths are,
- PLG is the most dominant go-to-market motion.
- PLG is a revenue-driving strategy.
- You don't need a sales team because products sell themselves.
- Buyers are completely self-sufficient.
- PLG isn't right for me.
3) PLG used methods in SaaS products is PLG strategies often allow users to experience a product for free, with the intention of showing enough value to encourage them to upgrade to the paid version.

The main issue when we don't use PLG, High user acquisition costs (CAC).
Personalization is a key form to keep users engaged, based on the user journey & their interaction, more content matching their taste/genre is delivered to have them retained in the product’s services.

Companies that use a PLG strategy can scale more quickly & cost-effectively.
Ex: Prime & Netflix giving 1 month free without charge for watching their content for users then once the users are taken by the it's offerings, services & benefits they would be willing to activate a paid subscription with long-term benefits for the user engagement & activation
4) Aquisition Led growth : The acquisition growth strategy will align the strategic vision of the company with the business objectives.

Acquisitions help companies attain rapid growth and lead to an overnight increase in market shares.
one can leverage on the economies of scale that organisations get through acquisitions, which will reduce the total delivered cost. Acquisitions give immediate bottomline & topline improvements, since the investment in acquisitions is generally amortised over a period of 10 years
Expansion Led Growth:
-> Product experiences have become an essential part of the buying process.
->Understanding value given to users
->Communicating the value to users
->Delivering solutions on that value
5) due to a pandemic, this definitely changed how software or product is accessed and sold.
->pandemic also reduced the distance between buyers and users in other words market supply and consumer demands

AARRR - Acquisition, Activation, Retention, Revenue, Referral have changed
Key Learnings/Takeaways:
Internal alignment around metrics that fuel sustainable growth, such as user acquisition, engagement, and retention, is the first step in becoming a product-led organization.
Thanks for Reading if you enjoyed it, do like, Retweet, share.💜

If you want more such thread content on product, web3, tech & community do follow me @namratha_bemane for more. 💕

Untill next time, see you soon. 👋

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More from @namratha_bemane

Sep 28, 2022
Week 2 contd.. in Insurjo'22 by @TheProductfolks

We had session by @wanderer08 on "Automating High Quality User Engagement".

Hosts: @MotwaniSuhas @adityamohanty_

#TheProductFolks #10DaysOfProdMan #Day6 #IAmTeamInsurjo #insurjo22 #product #productmanagement #Insurjodocs Image
1) What is User Engagement & How Product Growth & Marketing affect it?
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3) Methods of User Engagement with Automation.
4) Key Takeaways.

Partners:
@Amplitude_HQ @mixpanel @Airmeet @WebEngage @Meesho_Official @gopracticeio @YourStoryCo
1) User engagement measures whether users find value in a product or service. It's measured by a variety or combination of activities such as downloads, clicks, shares.
- Product Marketing focus on creating pre-sale value.
- Growth marketing focus on post-sales value creation. ImageImage
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Sep 26, 2022
Week 2 Insurjo'22 at @TheProductfolks Kickstarted with session on Fireside Chat "Privacy on Internet" with @pdolanjski from @DuckDuckGo
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#TheProductFolks #10DaysOfProdMan #Day5 #IAmTeamInsurjo #insurjo22 #product #productmanagement #Insurjodocs Image
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1) Behavioral Targeting is an online targeting technique that uses information collected about an individual’s web-browsing history, such as the pages they have visited or the searches they have made, to select which advertisements to display. Image
Read 12 tweets
Sep 12, 2022
Product Management 🧵 Thread on week 0.

From @lennysan's newsletter & his podcasts, @TheProductfolks Kicked off the sessions for Insurjo'22 with a bang - @MotwaniSuhas & @SmarthVasdev - Thanks for this.

#TheProductFolks #10DaysOfProdMan #Day1 #IAmTeamInsurjo #product #learning Image
what was it all about PM and why & How & who should get started these were some of the main things discussed during the session.

1) PM definition?
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5) Takeaways.
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Jul 14, 2022
So firstly to make up for all the threads 🧵 I've missed in making Here we go,

Firstly we had an Workshop 2 weeks back on Nfts as part of @growthschoolio Web 3.0 program. It was taken by @raghavakk

It was on Brief Introduction to Nfts.
See Below for what we learnt on, 👇👇
1) what are Nfts?
2) How does it work ?
3) NFTs categories?
4) How to Create, Set up NFTs & Projects?
5) Some Famous examples?

#GrowthSchool #gsweb3 #crypto #NFTs #Blockchain #DAOs #Community #Web3 #DeFi #dApps
1) Non-fungible tokens(NFTs) are blockchain based tokens that each represent a unique asset like a piece of art, digital content, or media. An NFT can be thought of as an irrevocable digital certificate of ownership and authenticity for a given asset, whether digital or physical. ImageImage
Read 8 tweets

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