I spent 2 years developing my first #indiegame and 4 months after release It still did not hit my financial goal (Its still a huge success for me personally)
My game is a 2D-Platformer, which is a pretty oversaturated genre on Steam. The competition was HUGE and the chance to have success with a game of that genre is super small!
Reason 2: Time Management
Im a solo dev, so I had to handle everything on my own. I spent way more time developing the game and marketing started way too late. Also the conversion rate was absolutely terrible for me, so thats a thing I need to keep in mind!
Reason 3: The Release Date
I released my game on January 18th because I thought that it would be smart to release a game after christmas. That was NOT the case and many people wrote me that they did not have money left after buying presents, so my Day 1 was pretty low from sales
Also I spent a LOT of my Time into making Tiktoks and had some really successful videos there with 500k+ views. But the conversion on Tiktok is super low so even a Twitter Post with 100 likes converted into more wishlists...
Focus on Social Medias with high conversion!!!
In December, 2 weeks before release, I exhibited the game @DreamHackDE in the Indiegame Area.
A person, who works at an Indie Publisher even told me to better choose a different release date after hearing that I want to release in January.
BONUS Reason 4: Bad Playtesting
One of the biggest reasons that also lead to 3 negative Steam Reviews on day 1 was a buggy launch. The players really liked the game but a few game breaking bugs destroyed their experience and annoyed them.
Playtest your game properly!!!
@tha_rami maybe you got some advices to add to my list? Your talk @WASDlive_ really helped me a lot and I would love to share some more advices to the #gamedev community ^^
β’ β’ β’
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One of my main inspirations and favourite metroidvanias is Hollow Knight. Hollow Knight costs around 15$ and when Im honest, my game is by far not that good and polished.
So I knew that my game had to be cheaper.
Reason 2: I know my Audience :)
I posted a lot on Tiktok and I wanted to target younger players. Ofcouse, I really want to earn money to make a living of Indiegames one day, but on the other side I want that everyone can experience Makis Adventure. So I wanted to be under 10$ :)