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Ill be making a thread for class about this research done by @nytimes, here is the link docs.google.com/presentation/d… #kellyclass
The things we consume on a daily basis (podcasts, news stories, videos, tv shows, movies) all come with a bunch of recommendations. A never-ending stream of content vying for our attention. But nothing attracts consumers as well as real-life personal recommendations. #kellyclass
No amount of streaming content has the same online activity as scheduled programming. The conversation around weekly shows like "Game of Thrones" engages people who fear missing out. Shows available to binge don't connect people in the same way as scheduled showings. #kellyclass
The @nytimes researched how technology has changed the way consumers engage with news and boiled it down to ten themes. For #kellyclass
1. Personal recommendations are preferred to an algorithm’s suggestions. Time is the scarcest resource and consumers want to use their time to learn new things. Word of mouth allows for this discovery to feel more natural. @nytimes #kellyclass
2. Despite the popularity of streaming and on-demand content, scheduled programming creates a sense of community. When people consume content at the same time, the conversation becomes as important as the content itself, turning the content into an event. @nytimes #kellyclass
When discovering new content, people have a tendency to lean more towards the recommendations made by people they have a personal relationship with instead of a computer-generated one. #kellyclass @nytimes
A scheduled release of content creates a connection amongst audience members because the shared experience formulates a community that can share their reactions on the same topic at the same time. #kellyclass @nytimes
Push notifications are as overbearing and irritating as your morning alarm clock. That is why people prefer receiving their alerts through their voice assistant tech. No need to consistently look down at your phone when you have Siri or Alexa. #kellyclass @nytimes
People are often looking for recommendations, so it is helpful to use your own experiences as references to suggest something that they may enjoy. A recommendation where someone gains new info on a subject is most helpful, best done through word of mouth. @nytimes #kellyclass
Sometimes it's easier to retain someone’s attention and focus by scheduling when you’ll have certain events, announcements etc. An example of this is when Youtubers who post content on certain days, and monitor as their fans tune in to the video on schedule @nytimes #kellyclass
Push notifications can become annoying and excessive. Many people are now turning towards voice-activated systems to receive news on their own time, instead of being “constantly reminded” by a notification that’s calling for their attention. @nytimes #kellyclass
Although there are many different recommended platforms online for people to get news or advice from. Word of mouth is still the biggest engine because many trust personal recommendations from family, friends and coworkers. @nytimes #kellyclass
@nytimes There is also content that is on demand that people can watch whenever they want. On the contrary, when people watch scheduled content, we see people keep buzzing about it, like when the Super Bowl is on in early February. @nytimes #kellyclass
@nytimes Something people don’t like about their content is the amount of notifications. Many people turn off push notifications on their smartphone and go to voice assistant technology instead, which are smart speakers. The biggest examples are Siri and Alexa. @nytimes #kellyclass
We’re summarizing the @NYTimes’ Top 10 audience engagement themes for #kellyclass docs.google.com/presentation/d…
@NYTimes People care more about recommendations from their friends and family than from any algorithm. #kellyclass
@NYTimes Streaming is huge, but people still connect more over scheduled events - it’s why Game of Thrones was bigger on social media than BoJack Horseman or Rick and Morty #kellyclass
We're currently discussing the fieldnotes published by @nytimes at the end of 2019 discussing the top 10 themes pertaining to social media and audience engagement for #kellyclass.
Algorithms only provide the illusion of personalized content; they can be faulty and/or repetitive in comparison to having a friend or colleague recommend something that may be of interest directly to you. #kellyclass @nytimes
Streaming services may have made it simpler than ever to watch and listen to what we want regardless of our location, but the ability to do so is also making it more difficult to find commonalities among the people around us. #kellyclass @nytimes
