When discovering new content, people have a tendency to lean more towards the recommendations made by people they have a personal relationship with instead of a computer-generated one. #kellyclass @nytimes
A scheduled release of content creates a connection amongst audience members because the shared experience formulates a community that can share their reactions on the same topic at the same time. #kellyclass @nytimes
Push notifications are as overbearing and irritating as your morning alarm clock. That is why people prefer receiving their alerts through their voice assistant tech. No need to consistently look down at your phone when you have Siri or Alexa. #kellyclass @nytimes
English teachers had a point in teaching sequential writing. Consumers love knowing that there will be an end or resolution. They need a release from the extensive background information that you have provided, and to know that they are up-to-date. #kellyclass @nytimes
To regain control of our lives, we tend to “delete” social media from our phones, but in actuality, we redownload the app or log in on web browsers. It is nothing to be ashamed of, but it is a cycle of unseen boundaries we can not seem to escape. #kellyclass @nytimes
The time of day changes what type of content consumers are most likely to engage in. Mornings are for hard news. It is a way for preparing for conversations for the day. While evenings are meant for light, relaxing content that helps them unwind. #kellyclass @nytimes
Transparency in news production is proportional to public trust. People need to know the who, what, why, and how that goes into publishing a news story. It helps develop an understanding of why media outlets publish certain stories over others. #kellyclass @nytimes
Social media was made for people to connect in an intimate way through computer screens. Direct messages, group conversations, and private stories developed a vulnerability in users. Professionalizing social media would take this freedom away. #kellyclass @nytimes
Posting political opinions can lead you to potentially receiving harsh backlash. When you do not voice your political stance on an issue, especially as a public figure, you are still somehow taking a side. Politics is too embedded in how we see people. #kellyclass @nytimes
News producers need to get the latest content published takes away from the context of the news. They are forgetting to expand and see why the news even relates to the consumer. This leads producers to neglect the informational needs of the consumer. #kellyclass @nytimes
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