Although there are many different recommended platforms online for people to get news or advice from. Word of mouth is still the biggest engine because many trust personal recommendations from family, friends and coworkers. @nytimes #kellyclass
@nytimes There is also content that is on demand that people can watch whenever they want. On the contrary, when people watch scheduled content, we see people keep buzzing about it, like when the Super Bowl is on in early February. @nytimes #kellyclass
@nytimes Something people don’t like about their content is the amount of notifications. Many people turn off push notifications on their smartphone and go to voice assistant technology instead, which are smart speakers. The biggest examples are Siri and Alexa. @nytimes #kellyclass
@nytimes People are hungry for news content, but when there are so many platforms in a never-ending news cycle, it’s important for stories to have a clear beginning, middle and end to grab the reader. This is a big reason why people like crime shows like Dateline. @nytimes #kellyclass
@nytimes The way people consume news changes during the day. When people start the day, they consume hard news, like crime and entertainment. During the day, errands, work and other commitments make people’s lives busy. When they come home, they want relaxing content. @nytimes #kellyclass
@nytimes People sometimes don’t want to be distracted by or become addicted to social media. That’s why sometimes, especially in young people, some people will delete an app and only use the web browser or use an app only certain times during the week. @nytimes #kellyclass
@nytimes A lot of viewers and listeners are curious about the production. They care about more than just the story. They want to know how it was put together and why it is being told. They also want to know sources of the story to give validation to the reporting. @nytimes #kellyclass
@nytimes Social media is sometimes less appealing to people due to lost intimacy. People want platforms where they can build relationships with other people. @nytimes #kellyclass
@nytimes News organizations usually put out the most recent content. However, this isn’t what they always crave the most. It also isn’t always the most helpful. The latest information sometimes just gives the latest published parts instead of the key parts of a story. @nytimes #kellyclass
@nytimes In this politically divided world, everything feels like politics. When people either don't comment on a political issue or engage in a discussion, listeners and viewers actually assume in both instances, the source is giving its political stance. @nytimes #kellyclass
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