People are often looking for recommendations, so it is helpful to use your own experiences as references to suggest something that they may enjoy. A recommendation where someone gains new info on a subject is most helpful, best done through word of mouth. @nytimes #kellyclass
Sometimes it's easier to retain someone’s attention and focus by scheduling when you’ll have certain events, announcements etc. An example of this is when Youtubers who post content on certain days, and monitor as their fans tune in to the video on schedule @nytimes #kellyclass
Push notifications can become annoying and excessive. Many people are now turning towards voice-activated systems to receive news on their own time, instead of being “constantly reminded” by a notification that’s calling for their attention. @nytimes #kellyclass
When people are reading through a story, they’re looking to see a clear introduction, the main point(s) of the story, and a conclusion to wrap it up. It gives the reader time to identify the problem and then come to a conclusion with the writer (or show). @nytimes #kellyclass
Sometimes, taking a break from social media (or even the news) can be beneficial. Many people delete apps or turn off notifications to relieve themselves from the pull that these devices and applications have, and then re-download the apps at another time. @nytimes #kellyclass
Topics that people want to hear about vary by hour. Many people consume “hard news” with important content in the mornings because it prepares them for the day ahead. As their day becomes more demanding people would rather hear less important topics @nytimes #kellyclass
People are more likely to trust a source when the source is clear about everything that’s written. Where did this information come from? Why is this relevant? Who is involved. All background details help clear things for the audience. @nytimes #kellyclass
When social media feels too much like a business page, less people stay tuned in. Any platform that encourages people to share thoughts and allows people to feel comfortable in their responses is more likely to have greater feedback and audience response. @nytimes #kellyclass
Plenty of people are afraid of sharing their political stance publicly. It is more comfortable to speak about that topic with trusted peers in private spaces. @nytimes #kellyclass
Sometimes the most recent news isn't what people are looking for. @nytimes #kellyclass
@nytimes @threadreaderapp unroll please!
