We’re summarizing the @NYTimes’ Top 10 audience engagement themes for #kellyclass docs.google.com/presentation/d…
@NYTimes People care more about recommendations from their friends and family than from any algorithm. #kellyclass
@NYTimes Streaming is huge, but people still connect more over scheduled events - it’s why Game of Thrones was bigger on social media than BoJack Horseman or Rick and Morty #kellyclass
@NYTimes People are sick of push notifications from apps and prefer to get notified by a smart speaker or to ask for updates on their own time. #kellyclass
@NYTimes Because they are so often thrust into the middle of a developing story by the 24-hour news cycle, people crave stories with a clear beginning, middle and end. #kellyclass
@NYTimes People are setting personal boundaries for how much time they allow social media to take up in their lives. #kellyclass
@NYTimes Hard news in the morning helps people prepare to face the day, while more relaxing content is needed in the evening after a long day. #kellyclass
@NYTimes People want transparency about how they get their news, from who thought it was important to how they found their information. #kellyclass
@NYTimes The best social spaces allow people to be themselves and participate in dynamic communication. #kellyclass
@NYTimes Communicating about political opinions is very important to people, but they don’t want to do it publicly and would rather talk privately. #kellyclass
@NYTimes It is not always necessary to talk about the newest information first - instead, focus on creating a holistic picture of the story. #kellyclass
@nytimes @threadreaderapp unroll
