We're currently discussing the fieldnotes published by @nytimes at the end of 2019 discussing the top 10 themes pertaining to social media and audience engagement for #kellyclass.
Algorithms only provide the illusion of personalized content; they can be faulty and/or repetitive in comparison to having a friend or colleague recommend something that may be of interest directly to you. #kellyclass @nytimes
Streaming services may have made it simpler than ever to watch and listen to what we want regardless of our location, but the ability to do so is also making it more difficult to find commonalities among the people around us. #kellyclass @nytimes
As soon as you download an app, the first thing you are prompted to do is give the app permission to send you push notifications, but the constant ringing can become annoying which is why many have opted to use smart speakers to alert them instead. #kellyclass @nytimes
News is being released all the time, but most consumers are looking to feel as though they have achieved something through reading an article that has a strong, informative ending. #kellyclass @nytimes
Self-regulating social media use by deleting apps or not engaging for a week doesn’t disconnect you from the platform entirely. #kellyclass @nytimes
Consuming hard news in the morning as you get ready helps you feel prepared for the day ahead of you, whereas feel-good stories, true crime and pop culture help us wind down from the day. #kellyclass @nytimes
The transparency of an organization, production included, benefits the media just as much as it benefits consumers attempting to understand the layers of “fake news." #kellyclass @nytimes
Social media is a quick way to mass-engage and brand or rebrand oneself, but the appeal of a message just for you, still holds strong to most people and is much more meaningful. #kellyclass @nytimes
Social media platforms provide easy access to news, but the social norm has transitioned to a place in which people feel obligated to have an opinion on the matter they just read about. #kellyclass @nytimes
The timeliness of a piece has begun to outweigh the accuracy and quality of the article, which can often leave people feeling as though they have only learned the surface of an issue as opposed to an understanding of it. #kellyclass @nytimes
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