The @nytimes researched how technology has changed the way consumers engage with news and boiled it down to ten themes. For #kellyclass
1. Personal recommendations are preferred to an algorithm’s suggestions. Time is the scarcest resource and consumers want to use their time to learn new things. Word of mouth allows for this discovery to feel more natural. @nytimes #kellyclass
2. Despite the popularity of streaming and on-demand content, scheduled programming creates a sense of community. When people consume content at the same time, the conversation becomes as important as the content itself, turning the content into an event. @nytimes #kellyclass
3. Many consumers are overwhelmed by push notifications. Notifications commodify a consumer’s attention, which is why many are turning to voice assistant technology, such as smart speakers, to receive news without looking at a screen. @nytimes #kellyclass
4. People want to feel up to date on news stories. Scrolling through Twitter can leave consumers feeling like they’re thrown into the middle of a story, without context or any conclusion. @nytimes #kellyclass
5. Many people are attempting to lessen their social media consumption, often by deleting the apps from their phones. While not abandoning social media completely, consumers want to limit its influence on their daily lives. @nytimes #kellyclass
6. Most people consume hard news in the morning and more relaxing content, such as true crime or podcasts, in the evening. Daily tasks drain the consumer’s attention, preventing most from wanting to consume more serious topics at night. @nytimes #kellyclass
7. Consumers want transparency in news, likely a result of “fake news” claims. People are interested in who is telling a story, what sources came together for it and why it’s more important than other stories. @nytimes #kellyclass
8. Consumers are opting to get their news through interactive spaces, like Instagram stories and group messages. The back-and-forth conversations and intimate vulnerability of these mediums allow for community-building that traditional news sources lack. @nytimes #kellyclass
9. With every space feeling inherently political, people fear being attacked for their viewpoint, which so often feels intertwined with their morality. Most people prefer to have these conversations in private spaces on messaging platforms. @nytimes #kellyclass
10. News outlets focus on getting the most recent information out, but consumers often get this recent news without the proper context. This focus on timeliness can hinder a reader’s understanding of a topic. @nytimes #kellyclass
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