1/ Steve Jobs said #innovation is "saying no to 1000 things" before saying yes
For more than a decade, Apple has used Pablo Picasso's Bull to drive home the lesson
#CES2022 #CES #design #designthinking #tech #innovation @EvanKirstel @jblefevre60 #art
Thx @TrungTPhan for this!
2/ In Dec 1945, Picasso created "The Bull", a series of prints
With each successive one, a bull is simplified & abstracted. Picasso's goal was to find "spirit" of it
Apple employees are taught this philosophy
#CES2022 #CES #design #designthinking #tech #innovation @EvanKirstel
3/ Below is the 1st, 4th & last print
Picasso's bull progresses from:
a realistic drawing
to a deconstructed image (abstract)
to a lines outlining the bull's shape
#CES2022 #CES #design #designthinking #tech #innovation @EvanKirstel @jblefevre60 #art
Thx @TrungTPhan for this!
4/ Apple uses the evolution of its mouse as an example of Picasso's Way (e.g., the buttons were "abstracted" away)
#CES2022 #CES #design #designthinking #tech #innovation @EvanKirstel @CES @jblefevre60 #strategy
Thx @TrungTPhan for this!
5/ For new employees, Apple also teaches the lessons by contrasting its Apple TV remote with existing smart controllers (significantly fewer buttons)
#CES2022 #CES #design #designthinking #tech #innovation @EvanKirstel @CES @jblefevre60 #strategy
Thx @TrungTPhan for this!
6/ During a product team meeting, Jobs shouted "stop...this is crazy," got up & drew this 2x2 matrix laying out the product line
Desktop / Portable
Consumer / Pro
#CES2022 #CES #design #designthinking #tech #innovation @EvanKirstel @CES @jblefevre60 #strategy
Thx @TrungTPhan
7/ By saying "no" to a ton of fluff & simplifying product offerings, Apple would start its legendary resurgence
Its market cap was <$5B on Jobs' return to $3T today
#CES2022 #CES #design #designthinking #tech #innovation @EvanKirstel @CES @jblefevre60 #strategy
Thx @TrungTPhan
8/ The evolution of the iPod/iPhone followed the Picasso Way, especially with the removal of the trackpad & introduction of touchscreen
#CES2022 #CES #design #designthinking #tech #innovation @EvanKirstel @CES @jblefevre60 #strategy #iPod #iPhone
Thx @TrungTPhan for this series
9/ Think About Things Differently
#CES2022 #CES #design #designthinking #tech #innovation @EvanKirstel @CES @jblefevre60 #strategy
10/ Sources
Trung Phan's sources:
Artsy
artsy.net/article/artsy-…
NYT
nytimes.com/2014/08/11/tec…
BI
businessinsider.com/chart-that-sav…
#CES2022 #CES #design #designthinking #tech #innovation #art
Thx @TrungTPhan for this!
11/ Jony Ive talks about Steve Jobs focus
The way Jobs measured it in others was to ask “What thing that you truly care about have you said NO to?”
#CES2022 #CES #design #designthinking #tech #innovation #focus #wednesdaythought
Thx @TrungTPhan 4 this!
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