Jim Harris #Zoomtopia #W3B #CES2023 Profile picture
Jan 5, 2022 11 tweets 27 min read Read on X
1/ Steve Jobs said #innovation is "saying no to 1000 things" before saying yes

For more than a decade, Apple has used Pablo Picasso's Bull to drive home the lesson

#CES2022 #CES #design #designthinking #tech #innovation @EvanKirstel @jblefevre60 #art
Thx @TrungTPhan for this!
2/ In Dec 1945, Picasso created "The Bull", a series of prints

With each successive one, a bull is simplified & abstracted. Picasso's goal was to find "spirit" of it

Apple employees are taught this philosophy

#CES2022 #CES #design #designthinking #tech #innovation @EvanKirstel
3/ Below is the 1st, 4th & last print

Picasso's bull progresses from:
a realistic drawing
to a deconstructed image (abstract)
to a lines outlining the bull's shape

#CES2022 #CES #design #designthinking #tech #innovation @EvanKirstel @jblefevre60 #art
Thx @TrungTPhan for this!
4/ Apple uses the evolution of its mouse as an example of Picasso's Way (e.g., the buttons were "abstracted" away)

#CES2022 #CES #design #designthinking #tech #innovation @EvanKirstel @CES @jblefevre60 #strategy
Thx @TrungTPhan for this!
5/ For new employees, Apple also teaches the lessons by contrasting its Apple TV remote with existing smart controllers (significantly fewer buttons)

#CES2022 #CES #design #designthinking #tech #innovation @EvanKirstel @CES @jblefevre60 #strategy
Thx @TrungTPhan for this!
6/ During a product team meeting, Jobs shouted "stop...this is crazy," got up & drew this 2x2 matrix laying out the product line

Desktop / Portable
Consumer / Pro

#CES2022 #CES #design #designthinking #tech #innovation @EvanKirstel @CES @jblefevre60 #strategy
Thx @TrungTPhan
7/ By saying "no" to a ton of fluff & simplifying product offerings, Apple would start its legendary resurgence

Its market cap was <$5B on Jobs' return to $3T today
#CES2022 #CES #design #designthinking #tech #innovation @EvanKirstel @CES @jblefevre60 #strategy
Thx @TrungTPhan
8/ The evolution of the iPod/iPhone followed the Picasso Way, especially with the removal of the trackpad & introduction of touchscreen

#CES2022 #CES #design #designthinking #tech #innovation @EvanKirstel @CES @jblefevre60 #strategy #iPod #iPhone
Thx @TrungTPhan for this series
11/ Jony Ive talks about Steve Jobs focus

The way Jobs measured it in others was to ask “What thing that you truly care about have you said NO to?”

#CES2022 #CES #design #designthinking #tech #innovation #focus #wednesdaythought
Thx @TrungTPhan 4 this!

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More from @JimHarris

Dec 30, 2023
Meet Aitana, the Spanish #AI model earning $1,000 per Instagram post from brands like @VictoriasSecret @Brandy_Spain @GUESS

Aitana López is a 25-year-old pink haired AI generated influencer. Created by Rubeñ Cruz, founder of the Barcelona-based modeling agency The Clueless

On Instagram she has 246,000 followers

Cruz created her with a distinct personality: She's a "strong and determined woman," a passionate Scorpio who loves for video games and fitness

Unlike many prior AI models, Aitana's image are hyper realistic.

This will revolutionize the modeling industry. There's

No travel costs to exotic locales
No photographers required
No costs for the #model
No potential for future controversial statements

What are the implications for #marketing, #advertising, #socialmedia #Influencers & #models

#CES2024 #CES #CES24 #SMM #Barcelona #Spain #GenAI #MWC24 #modelingImage
Image
Image
Image
Here's the Clueless Agency Team out of Barcelona:

Rubén Cruz and Diana Núñez, Aitana's designers, with Sofía Novales, Social Media Manager

#CES2024 #CES #CES24 #MWC24 #socialmedia #SMM #Barcelona #Spain #AI #GenAI Image
What do you think?

Does Aitana look real to you?

If you hadn't known, would you have thought she was a real model?

Vote in the poll below ⬇️

#CES2024 #CES #CES24 #MWC24 #socialmedia #SMM #Barcelona #Spain #AI #GenAI Image
Read 4 tweets
Nov 14, 2022
I got my Prius in 2004. The car cost $30,000 but over the 17 years I owned it, it saved me $35,000 in fuel costs (compared to my prior #auto)

I was a BIG fan. Now I'm a big Toyota critic

#automotive #disruption #disruptiveinnovation #CES2023 #WEF23 #COP27 #climate #EV
From Leader to Laggard
Toyota has sold ~5M globally. Sales peaked in 2010 at 500,000 units

For the last few years Toyota has been campaigning against EVs. Why? 1) Because it's far behind in the #tech; 2) It's working to promote hybrids

#disruption #ElectricVehicle #CES2023
I've gone from being a major fan of Toyota to a major critic

Toyota has chosen to be on the wrong side of history. EVs outsold hybrids for the first time in 2021

Toyota has gone from darling to villain for environmentalists

#COP27 #EV #ClimateCrisis #climate #CES2023 #WEF23
Read 11 tweets
Jan 4, 2022
Available in 2024: Snapdragon ride system platform
Cristiano Amon, CEO, Qualcomm

#CES2022 #CES @CES @Qualcomm @cristianoamon #mobile #5G #smartphone #MWC22 #auto #automotive
Read 6 tweets

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