Every biz owner needs to think about the problems NOT being solved in their market
- What can you do BETTER? DIFFERENT?
- What's MISSING?
- What do people COMPLAIN about?
"I wish cabs were cheaper and easier to use" ==> Uber
"I wish I didn't have to go all the way to the video store" => Netflix
"I wish it didn't take me so long to cook" ==> Blue Apron
"I wish it wasn't so hard to find a quality woman after being divorced"
"I wish I could make $10,000 month online from any location"
"I wish I could get a 6-pack without eating boring foods"
You make money when your skills solve these problems
And the more painful and urgent and big these problems are, the more money you can charge