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Jason M. Lemkin 🦄 @jasonlk
, 4 tweets, 1 min read Read on Twitter
The simplest way to sell more, for a customer from $500-$50,000:

Sell faster.

- Simplify your contract
- Get the contract out within 15 minutes of the call
- Don't create review in legal
- Make pricing simple & fair
- Don't force someone to talk to a BDR if they don't want to
- remove all objections
- train your team on the competition
- allow trials, pilots, whatever makes it better
- don't "break up" with prospects. help them
- don't play games with discounting
- make switching from another vendor seamless
- don't force multiyear contracts
- don't create sucker-autorenew terms. if they forget to autorenew, let them cancel later.
- allow customers to downgrade effortlessly.
- tell them thank you for closing this month, it is a favor. earn it, don't push it.
- tell them your job #1 is to help. what do they need, and how can you help solve their problem. go do this.
- then, ask them what else you can do to help. and mean it. and go do it.
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