I’ve been thinking about this a lot. Context: a conf asks accepted speakers to get their company to pay for a ticket, on the grounds that the company is benefiting from having their employee on stage.
But how do companies measure that benefit? Which part of the org gets it?
But how do companies measure that benefit? Which part of the org gets it?
I don’t agree with asking speakers to pay (for all the reasons @EricaJoy and @lizthegrey enumerate) but I do think, intuitively, that the company benefits. It helps build their brand among the attendees, etc.
But that’s all a bit hand-wavey. How might we measure it?
But that’s all a bit hand-wavey. How might we measure it?
It’s really easy to quantify the ROI of sponsoring a conference & having a booth. How many people came by? How many left contact info & seemed interested in working with us? How many are solid leads we should follow up with ASAP? etc.
Sponsoring a conf can come out of the recruiting budget, and you can tell right away (within a few months at least) whether it was (short-term) worthwhile, by using the recruiting department metrics. It’s not so straightforward for having a speaker on stage.
