Thread by @fabulous203

Information Marketing - How To Sell A Ton of Info Products With Just Your IDEAS

First of all ... Happy New Year . It's 2019 .

What better way to start the year than with a topic that can make you money .

In this thread I'm going to show you what digital products is all about .

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But before I begin , I'd like to tell you a story , so you can better understand this .

About 2 years , alot of guys complained about being " Single" right here on this app .

Most times its bants , often times you could tell its serious . It got to the point where you...

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...see tweets like that at least 5 times a day .

And then one day , almost by accident , a guy noticed this and did a research of his own .

He checked out trends ,follow trains , "Say Hi , if you're single " tweets , etc .

He gathered all the data he got & compared them .

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Satisfied with the results , he conducted one final test - ran a test ad to see how people would react if offered this solution .

So he set out to create an eBook about " how to get a girlfriend " & in few months , ended up selling 500 copies of it .

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Incase you haven't figured it by now , that person was me .

And it took me 4 days to put everything together . Here's a link of the launch -

https://twitter.com/fabulous203/status/917333588378636296?s=19

You can check it out yourself and see the different reactions I got , especially on a topic like this .

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You see... People have different misconceptions when it comes to digital products .

But when you really understand it , it's a good side business to get into , especially if you're not boxed up .

So how do you start , what do you watch out for , what method do you use etc

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1. FIND A Problem :

The is the very first step before you create your product . You want to make sure you're not just " assuming " .

But to be sure there actually is a problem & people are yearning for the solution . If you go offering a solution when there isn't any....

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...you'd just end up wasting money , time and resources . Things you can't get back . Problems are very easy to spot eg -

How to get good homes in Lekki without being scammed .

Positions to use to give birth to twins .

How to relocate abroad without heavy agent fees etc

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Now even though these examples are spot on , you still need to do your research , instead of jumping straight in .

One of the top marketers I look up to - Mr. Akin Alabi made a great explanation of this in his book : Small Busines , Big Money .

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You can use polls , surveys , forums etc .

When you've done that , you now go to the next step -

2. Find A STARVING Market :

Good , you've gotten a problem . The next logical thing to do is finding out if the market is hungry for what you have to offer .

This is where...

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...your research from No. 1 comes in .

Here's what I mean - The problem of " relocating abroad " is higher compared to say " getting a job in 9ja ".

If you give people the chance to pick 1 from the options , they most likely would prefer to go abroad .

Are you following ?

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Of cos the second example is a problem but even if you offer someone a job in Nigeria as against the abroad , they'd still be fine with it .

And the best way (at least for me) to finding out if people are really hungry for something is using this - Google Keyword Planner...

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I won't be able to explain this right now , you can google it to get a general idea of how to use one .

Now after you've mapped out how people are actively searching for your problem , you go to the next step .

Which is actually the bone of this thread...

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3. Audience Location -

It's not just enough that you know these people have a problem . You have to also to know where they gather, so you can meet them there .

Cos here's the thing...when you know where your clients gather , it's easier getting that product...

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...in front of them .

And you ONLY do this for one reason - Adverts .

If I want to sell a wedding dress , I might not get that much reaction in the Guardian Newspaper , but what if I head over to Bella Naija to try the same thing .

Like are you getting all these ????

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It's important get it , cos if you don't understand up to this point , it's only going to get confusing going forward .

I suggest you read the whole thread again just incase .

Okay...now we have our problem , a starving market & location . What is the next thing we do ?

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4. Product Format :

This is where the main work begins .

All what we have been doing is gathering of data , but now we put everything we have stored up until this point & start creating the product from the group up .

And it's basically simple , all you need is a PC &...

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...you just start typing in your Microsoft Word .

But before then , ask yourself " what format would be best for my product ? "

Is it pdf , videos , audios , etc .

Quick tip - The format you use in creating it , is very important not just because of the kind of...

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...product it is , but your customers as well .

For example , you can't create a product on " how to perform heart surgery " & you'd go ahead & release it as an eBook .

That's just silly & your customer might just bring police to arrest you by the end of the day .

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After you've decided on the format to use , you start creating it . Whether text or videos .

If you don't have an idea about the topic , you can search for FREE articles on Google .

You also have to decide what bonus(es) to add to your product & what form they will take...

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Is it consulting , 365 days support , FREE group , discount on future products , DIY perks etc .

The more valuable the bonus , the higher the chances of it making huge bank . Very important .

So now you're done with your product , next step is getting enough eyes to it .

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5. Traffic (Paid) -

Remember our " Audience Location " we talked about in #3 ? Well this is where that stuff comes in handy .

I specifically put Paid in brackets cos alot of people depend on FREE traffic source as against PAID .

What you fail to understand is that....

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...when you depend on FREE traffic , it might take a while before you make a sale .

But when you do PAID , you get results - fast . Infact you might end up making 1 - 3 sales if your copy is very good .

So that place you saw them gathered , you run your ads there , is...

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...it Facebook , Twitter , Instagram , Google Ads , Nairaland etc

Or is it Offline ?

Because there are products (physical) that sell offline alone without traffic being needed eg Garri .

Are you following ?

Once you run PAID ads , it's even easier to scale up tbh .

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Thread is getting long so let's just round up .

6. Website + Copy + CTA -

A site should be where people can go once they see your advert . It wouldn't just make sense to run ads when the traffic doesn't go anywhere .

You'll waste money you don't have if you've been...

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...doing this .

When they get to your site , they should see your Copy .

What your Sales Copy does is talk about the product , what they will get , how it would be delivered , what format etc

Basically your copy does the job of persuading someone on why they should buy .

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*flash advert*

I write copy for clients & small businesses , shoot me a mail if you need this service (it's pricey) .

Now after they must have gone through your sales page , they need a solid CTA (Call To Action) to act on .

Do you want them to fill a...

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...form , call up a number , chat you on whatsapp , make payment etc .

People procasticate & if you don't tell what to do , they'll forget & go back to doing what they were doing .

You have to make sure they see your CTA layed throughout . Even add a P.S reminder as well .

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You might make some sales at the beginning , you might not , at times you won't even make sales at all .

Results aren't typical so every individuals' would vary , depending on the amount of work put in .

All in all , digital products is something you should dip your....

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...hands into this 2019 .

It doesn't cost much to set up , all you might need to pay for is domain + hosting which shouldn't be more than 20k .

Budget for your ads should be 10k since you're just starting .

Then your brain . Brain is FREE .

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Then your Copy .

Copy is to ONLY thing that will persuade them to buy or not , if you can't write one , pls OUTSOURCE it .

I will create a LIVE training about " Digital Products " next month where we'll teach you how to create one , set it up & have it running...

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...for maximum profitability .

If this is something you would like , then join our community here ==> facebook.com/groups/2508349… where we share hardcore marketing and sales .

Join us cos I might not mention this particular class here again .

Thanks for reading .

Cheers...