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If more people spent as much time obsessing over wrestling as I did when I was a kid, everyone would immediately recognize that Rudy Giuliani is what they call "the Heater."
The Heater's job is to get the big reaction from the crowd to make it easier for the other wrestlers, particularly ones he's aligned with, to play their roles.
So Rudy goes on TV and does the crazy act and then people are like “Can you believe Rudy said The Thing?” And the The Thing comes out and it's easy for Trump to navigate because Rudy already sucked up all the oxygen on it.

Classic Heater.
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