Sending daily emails runs counter to most mainstream marketing wisdom.
But...
There are a few key reasons why daily emails can help grow your biz like nobody's beeswax.
Check it out:
// THREAD //
Your subscribers are naturally curious about what you do.
And what you're up to.
Think about it:
Everyone loves to have the scoop. To get the skinny. To know stuff other's don't. It's why tabloids and gossip rags will never die.
So...
And using those everyday experiences to:
1) Entertain
2) Share a bite-size lesson
...you can give your subscribers a way to satisfy that urge.
And sell at the same time.
Next...
When someone new joins your list...
You want to bond with them ASAP.
Sharing your values, principles, etc, will make them feel more comfortable consuming your content and (eventually) buying from you.
Here's why daily emails do this so well:
Your subscribers will get to know you — fast.
They’ll feel like they’ve joined your inner circle.
Which disarms them. Puts em at ease.
Which, in turn, makes them more likely to buy.
Moving on...
The fastest route to mastery of any skill is:
Focused daily practice.
By writing an email every day, you’re getting that focused practice in every day.
And no matter how (in)experienced you may be right now…
And those benefits spill over into other areas of your biz.
You’ll also become more effective at writing:
+ ads
+ sales letters
+ blog posts
+ etc
Which should mean more cash in your pocket.
Now, onto…
When you boil it right down…
The recipe to making money online is simple:
Offer + Traffic = $$$
In other words…
STEP 2: Drive traffic to that offer (Twitter, email, ads, etc.)
STEP 3: A % of that traffic converts (into customers.)
If you make offers every day, you’re going to make more sales.
Plain n' simple.
Last, we have…
If someone signs up to your list for a freebie…
(PDF, video, etc)
And then you send ‘em value-packed emails WITHOUT making an offer…
You’ve pre-framed them to think the relationship is one-way.
(which it ain’t)
So...
A) You have things for sale
B) You’ll be making an offer every day
Your subscribers see this as:
A business relationship.
Which will (hopefully) repulse all the freebie-seekers and tire-kickers who won’t buy.
Now, that’s not all....
There are three more reasons why writing daily emails is such an effective strategy for growing your biz.
If you’d like to discover what they are…
(along with how I write daily emails that sell for myself + for clients, step-by-step)
Here’s what to do:
Then, as a bonus, I'll send you my brand new free guide on writing daily emails that sell.
It's 43 pages long. 7000+ words.
And if you made it this far, I think you'll dig it.
Here's the link:
jimhamilton.me
✌