[How to Write Copy Without Sounding Sales-y]
I’m on a lot of lists. I read a lot of emails.
And the #1 problem I see is:
Most folks don’t know how to sell without sounding sales-y or sleazy.
So..
Let’s change that:
// THREAD //
I’m on a lot of lists. I read a lot of emails.
And the #1 problem I see is:
Most folks don’t know how to sell without sounding sales-y or sleazy.
So..
Let’s change that:
// THREAD //
STEP 1: Admit the truth
For starters…
No one HAS to buy what you’re selling.
You know it. I know it.
THEY (your readers) know it.
So ask yourself…
For starters…
No one HAS to buy what you’re selling.
You know it. I know it.
THEY (your readers) know it.
So ask yourself…
Will they benefit? Yes.
Will they miss out if they don’t buy? You bet.
But..
Are they gonna literally keel over and DIE if they don’t buy?
Nah, b.
They’ll be just fine.
So, to wipe away the taint of excessive salesmanship in your writing, you should...
Will they miss out if they don’t buy? You bet.
But..
Are they gonna literally keel over and DIE if they don’t buy?
Nah, b.
They’ll be just fine.
So, to wipe away the taint of excessive salesmanship in your writing, you should...
STEP 2: Recognize it’s their CHOICE to buy
You’re just there to help them make an informed decision — not drag them over to the cart page kicking and screaming.
Easier said than done, I know.
So...
How do you COMMUNICATE that sentiment?
It starts with one simple word…
You’re just there to help them make an informed decision — not drag them over to the cart page kicking and screaming.
Easier said than done, I know.
So...
How do you COMMUNICATE that sentiment?
It starts with one simple word…
“IF”
As in…
>> “If you’re interested, head below to learn more”
>> “If you’d like to see how I did it, go here:”
>> “If you’d like to learn more about [product], more info can be found here:”
Another way to do it is…
As in…
>> “If you’re interested, head below to learn more”
>> “If you’d like to see how I did it, go here:”
>> “If you’d like to learn more about [product], more info can be found here:”
Another way to do it is…
STEP 3: Present your solution for what it is
Your solution is just ONE way to solve the problem.
So be upfront about it.
As in…
>> ”One way to shed those extra pounds is…”
>> “One way to protect yourself is…”
>> “One way to write persuasively is…”
A final tip for you:
Your solution is just ONE way to solve the problem.
So be upfront about it.
As in…
>> ”One way to shed those extra pounds is…”
>> “One way to protect yourself is…”
>> “One way to write persuasively is…”
A final tip for you:
STEP 4: Eliminate neediness
The word “need” is a sneaky little bugger that can worm its way into your writing if you’re not careful.
And, it can poison the persuasive power of your prose.
Because again:
Your readers don’t “need” to do anything.
So...
The word “need” is a sneaky little bugger that can worm its way into your writing if you’re not careful.
And, it can poison the persuasive power of your prose.
Because again:
Your readers don’t “need” to do anything.
So...
As soon as you try to make it SEEM like they do…
You REPEL that which you seek to attract.
Bottom line is:
Avoid using the word “need” wherever possible.
'Cause no one wants to do business with people who are needy and desperate.
Now if you can implement these simple tips…
You REPEL that which you seek to attract.
Bottom line is:
Avoid using the word “need” wherever possible.
'Cause no one wants to do business with people who are needy and desperate.
Now if you can implement these simple tips…
I think you'll find your writing stops reeking quite so much of salesman-itis.
Last thing:
If you'd like to learn even more about how to write persuasively without coming off like a jumped-up pitch man...
Consider signing up for my daily emails:
jimhamilton.me
✌
Last thing:
If you'd like to learn even more about how to write persuasively without coming off like a jumped-up pitch man...
Consider signing up for my daily emails:
jimhamilton.me
✌
