Live-tweets from the Farage rally in #Nottingham rally looking at their communication and oratory.
I do online marketing and I've studied and taught public speaking. So this thread isn't about the politics but the message and how it's being expressed.
Unsurprisingly it's very white, average age around 60 with a scattering of 20 somethings.
More women than expected with a fair few couples so maybe 5:1 male/female split.
It's about 2/3rds full with ten minutes to go.
A few Union Jack t-shirts but mostly pastel coloured shirts, plain t-shirts and summer dresses.
The security is in smart black suits with ties.
The warm-up act is Richard Tice (Chair of Brexit Party) doing a good job. A bit of pantomime leading of boos and cheers.
The content was spot on for a warm-up act. Bit of humour, audience participation, up beat.
She's talking from the podium. Initial impression she's quite a good speaker.
Well prepared, speaking confidently from the podium. Bit too much body movement. If you are going to be that animated then move away from the podium.
Notes & observations when he's done.
Richard Tice back on. (claiming to be ordinary people!)
He good but not that good. He does all the right things but not perfectly.
His movements are stiff, like he has a broom up his arse. His voice was flat, almost constantly shouting. Needs more vocal range.
Farage's appearance in a double-breasted jacket with gold buttons is trademark Farage but is neither casual not statesman-like.
Maybe they are genuine but they are suspiciously like prepared prompts for Farage & Mogg to deliver a bit of a speech.
* Lots of money involved
* Slick
* Professional graphics, big video screens and quality audio
Compared to say UKIP or even Lib Dems, this event was very professionally done.
In fact, I didn't see a Union Jack anywhere.
To be completely honest, there was a complete absence of policy. Even brexit was rarely mentioned with WTO only being mentioned once.
* Democracy
* Betrayal
* Proud
Plus, expressed in a number of ways, all MPs are spineless, incompetent money grabbers.
With Anastasia Rees Moog's involvement and the general feel of the event, it clear Farage target is dissatisfied Tories.
Farage is backed by serious money, and is peddling dog-whistle politics.
He's dangerous to the Tories and his resurgence will slow the Remain campaign but no more.
Ultimately The Brexit Party is a vanity project built around one man's ego.