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Something I've noticed when collaborating with teams on client work: many folks don't pick up on the often under-articulated need that clients have to *reduce their decision fatigue.*
I never quite realized that I was doing this, and it could be easily misinterpreted as "people pleasing," but essentially, I've always believed that being a valuable team member means making recommendations, curating options, and minimizing the client stress (if possible).
By asking yourself, "How can I make this even just a little bit easier for the client?" I believe you can begin moving from being just a "contractor" toward "indispensable team member."
What decisions are they struggling to make because they maybe don't have the experience or insights that you do? Or they just don't have the time?
Expertise is the ability to show confidence in making recommendations—in spite of the inevitable uncertainties. This quality can make you an invaluable asset to someones team.
As I do more and more work with other teams, it's really fun and fascinating to watch the different dynamics at play. I now see first-hand the value of helping my clients make decisions quickly, and reduce the amount of thinking/deciding they have to do.
This week a client is heading into 7-day silent retreat, 2 weeks before his signature program launches. "I trust you. With my life!" he said 😅
Is this something you do, or think about? Do you already see yourself as someone who does this (reduce decision fatigue) for your clients or other team members?
