As a teen I saved up $40 of my lunch money to buy Magic cards, then sharked my way into a collection worth thousands.
Our entire economy is predicated on selling shit. 🧵
When I was 18 I was the youngest salesman in all Sears Brand Central depts in California. This was big ticket stuff; I sold computers.
We were encouraged to sell extended warranties, called MAs. One quarter I had the highest MA % in NorCal.
I killed a man.
He was hit by a truck and flattened by another motorist.
I got $50 for this.
Does life = $50?
We have devalued life to the point that we’re taught that others represent opportunity. This idea is sold to us every day; each day we’re encouraged to be our own product, our own brand. Pricetags are on everything.
$50
But she bought the warranty.
It was a simple hard sell. I was friendly. The thing about a hard sell tho, is you don’t accept No; I was 18, that’s what I did.
After that my MA % fell.
When I was 19 I taught myself HTML on the display computers at Sears. I went on to start a homepage which blew up—coincidentally—alongside the Dot Com Boom.
I was a millionaire at the age of 21.
I was young. Back then I thought contracts meant something. They don’t. They only matter insofar as you have lawyers to back up your end.
The rug was pulled.
That was 20 years ago.
But I paid my people.
For a while.
We aren’t rewarded for good behavior.
I got an offer.
Our traffic ballooned to something like 50M pageviews and 5M unique visitors per month. We were bleeding.
The offer.
If I asked you to boycott Amazon would you be like “Mmm gosh but they’re so conveeenient”?
What would you do to do the right thing?
I turned down a million dollars.
Actually you might.
I didn’t know who Bannon was.
I turned down the million-dollar offer b/c I would never betray the community I’d built. A lot of people had put in a lot of time.
I placed people over money.
So the Crash of ‘08 hits and I’m flattened. I’d just had a data loss that would make Murphy blush: 3 data copies all failed at once. The housing market tanks; there goes my house.
So I reach out to Steve Bannon.
We have some conversations.
I was like IDGAF MF I came up in the flea markets I been hustlin since I was 4.
So I’m sitting there w/ Bannon and I’m like I’m just gonna hustle this guy.
But he wanted me. Probably an exec VP of what would become Breitbart or some shit. Maybe not. Dunno.
I’m like.
Anyway, years pass and I’ve checked out of politics, of business. I damn near went homeless instead of selling to Bannon and the now-billionaire.
I’m the freest I’ve ever been.
I laugh. Haha.
It wasn’t till a friend died of HIV and I was looking through my contacts to reach out to people we knew…
I see Bannon.
I’m about to fall out my chair.
Then I find out about the intersections b/t the alt-right and the online gaming space—my space.
I could’ve sold my soul for a million dollars.
I’m floored.
Can you imagine? It’s like having Palpatine go undercover and tempt you to join the Dark Side and you say no and then get punished for it.
So lemme ask you again: What are you willing to do?
Willing to stop selling? How ‘bout your soul?
🧶