, 8 tweets, 4 min read
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1. How is The Daily Wire, the toxic right-wing site founded by pundit Ben Shapiro, more successful on Facebook than any other major publication?

It breaks the rules.

And Facebook is going to continue to let them do it.

popular.info/p/facebook-all…
2. A popular.info investigation found a clandestine network of 14 large Facebook pages that exclusively promote content from The Daily Wire

They promote same content, at the same time, w/the same text

Collectively they have 8 million+ fans

popular.info/p/facebook-all…
3. Facebook's rules explicitly prohibit "coordinated inauthentic behavior" which it defines as "groups of accounts and Pages working together to mislead people about who they are and what they’re doing."

That's exactly what's happening here

popular.info/p/facebook-all…
4. Facebook says when it finds "coordinated inauthentic behavior" it will "remove all inauthentic and authentic accounts, Pages and groups directly involved"

Facebook admitted that these pages are acting deceptively, but it will not take them down

popular.info/p/facebook-all…
5. In October 2018, Facebook identified a much smaller network of pages working together to promote content of interest to progressives.

Facebook made a big show about permanently banning all of these pages

popular.info/p/facebook-all…
6. I can't make Facebook enforce its own rules, but I can make sure people know how this $500 billion company operates.

At the moment, it's bending over backwards to appease the far right

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7. Why is Facebook not enforcing an obvious violation of its rules?

Recall that Zuckerberg recently invited Shapiro to his house for dinner. Also check out my reporting about how the DC office makes sure that right-wing publication get special treatment

popular.info/p/the-republic…
8. It's hard to overstate how good The Daily Wire is at gaming Facebook. While a average NYT article received 1871 engagements in September, the average The Daily Wire article received 15283 engagements

popular.info/p/facebook-all…
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