Good evening, Tweeps.
As promised, here is my 2019 year end gift to everyone who indicated interested in the tweet - a step-by-step process of how to optimise your #LinkedIn page, network effectively, get jobs and deals.
Please RT this first tweet.
BTY: @MosronComms
As promised, here is my 2019 year end gift to everyone who indicated interested in the tweet - a step-by-step process of how to optimise your #LinkedIn page, network effectively, get jobs and deals.
Please RT this first tweet.
BTY: @MosronComms
@MosronComms From that initial tweet on October 29, we have gone on to teach 25 mid-senior level professional - Nov 30.
We'll also be teaching entrepreneurs #LinkedIn optimisation+social selling+business communication+business strategy on Dec 7. You can register here: eepurl.com/gd9NlP
We'll also be teaching entrepreneurs #LinkedIn optimisation+social selling+business communication+business strategy on Dec 7. You can register here: eepurl.com/gd9NlP
@MosronComms Let's get to it: #LinkedIn Optimisation.
First the sections: Intro, About, Experience, Education, Volunteer Experience, Skills & Endorsements, Recommendations, Accomplishments, Interests.
We will take each section one after the other before we go to the soft skills.
First the sections: Intro, About, Experience, Education, Volunteer Experience, Skills & Endorsements, Recommendations, Accomplishments, Interests.
We will take each section one after the other before we go to the soft skills.
@MosronComms #LinkedIn Intro.
This is where you have the header picture, profile picture, name, headline, and other info brought up from other sections.
Don't leave your header picture space blank. Use Canva.com to create an appealing background image or use a picture.
This is where you have the header picture, profile picture, name, headline, and other info brought up from other sections.
Don't leave your header picture space blank. Use Canva.com to create an appealing background image or use a picture.
Make sure the picture you select for your header is of you doing something serious or a reflection of your professional passion: you giving a lecture, receiving an award, part of a panel.
Profile picture: Use a professional head shot picture. If you can do a photo shoot.
Profile picture: Use a professional head shot picture. If you can do a photo shoot.
I recommend @alfaruqstories if you choose to do a photo shoot. (If you are a mid-senior executive, a shoot is non-negotiable.)
Make sure your facial features are visible.
DON'T use a group family picture, you at a beach/drinking or unnecessarily exposing body parts.
Make sure your facial features are visible.
DON'T use a group family picture, you at a beach/drinking or unnecessarily exposing body parts.
Headline: If you don't deliberately fill this, LinkedIn will replace it with your current designation.
Fill it. Don't be a moving digital advert for your organisation. You're more than your current designation.
What 3-5 things do you want people to know you for, professionally?
Fill it. Don't be a moving digital advert for your organisation. You're more than your current designation.
What 3-5 things do you want people to know you for, professionally?
That should be your headline. Write your headline from the perspective of the people who may be searching for someone with your expertise. What will they search for?
Optimise for that search. Use the relevant keywords.
'Recent gradate', 'looking for new opportunities'...
NO!
Optimise for that search. Use the relevant keywords.
'Recent gradate', 'looking for new opportunities'...
NO!
Remember - the first rule of using LinkedIn is to ensure that your profile is OPTIMISED for the relevant keywords that define your professional outlook.
Please keep this in mind.
Please keep this in mind.
Name: Don't confuse people by listing out all the names you were given at birth. Your first and last name is sufficient.
Also, we know many of us are well read. If you have many professional qualifications - use a maximum of 2 if you have to at all.
ACA, FCA, EFCC, ICPC, WHO 🙄
Also, we know many of us are well read. If you have many professional qualifications - use a maximum of 2 if you have to at all.
ACA, FCA, EFCC, ICPC, WHO 🙄
Keep it simple, and make sure it is memorable.
Quick insert: when you comment of people's posts on LinkedIn, your profile picture, name and headline is what shows up. Make sure these three things tell people at a glance what you are about.
Quick insert: when you comment of people's posts on LinkedIn, your profile picture, name and headline is what shows up. Make sure these three things tell people at a glance what you are about.
To edit any of these parts of your intro on #LinkedIn, please click on the pen icon on your profile on LinkedIn.
Not sure how to proceed? Look through the profiles of people in your profession who've done theirs well.
You may also use mine as a guide: linkedin.com/in/tolucomms/
Not sure how to proceed? Look through the profiles of people in your profession who've done theirs well.
You may also use mine as a guide: linkedin.com/in/tolucomms/
The other important information in your intro is the contact information.
If you are job hunting, your email address, phone number should definitely be visible to your first level connections.
Don't make it difficult for people to contact you.
If you are job hunting, your email address, phone number should definitely be visible to your first level connections.
Don't make it difficult for people to contact you.
Section 2: About
This is where you tell us who you are and what you are good at doing.
Tell a beautifully woven story about your career objectives, skills, aspirations and growth trajectory.
Don't write one line and walk away. That's lazy.
Remember to use those keywords too.
This is where you tell us who you are and what you are good at doing.
Tell a beautifully woven story about your career objectives, skills, aspirations and growth trajectory.
Don't write one line and walk away. That's lazy.
Remember to use those keywords too.
I'll take a quick break here to appreciate those who attended the #LinkedInTraining for professionals yesterday, our partners and volunteers:
@tosinolaseinde and @Togunde of @themoneyafrica
@DemolaAbel and Yinka of @MediaMetiers, @TheLarryLeotina and my dependable @OIsiolaotan
@tosinolaseinde and @Togunde of @themoneyafrica
@DemolaAbel and Yinka of @MediaMetiers, @TheLarryLeotina and my dependable @OIsiolaotan
