, 4 tweets, 2 min read
My Authors
Read all threads
In a fitting end to the 2010s, Jeff Bezos is responsible for the last Number 1 Single of the year, Ellie Goulding's "River" (by Joni Mitchell).

Here's how:

1. You can't find it on Spotify, Apple, Google.
2. That's because - aside from Youtube - it's Amazon exclusive.

and...
3. Amazon's teams manually added their 'exclusive' to many of their "Christmas Songs" playlists.
4. Many older songs (Wham, Mariah) were played much more, but the official charts use a system called "Accelerated Decline" to demote older songs & promote new ones.
5. This is the week where everyone asked Alexa "play Christmas Songs".

So a *new* song included in lots of Amazon playlists becomes by default #1.

Ie: Voice search, licensing deals, manual curation, and algorithms have crowned Ellie Goulding's "River" the last #1 of the 2010s.
(there's some great background on some of this here: chart-watch.uk/index.php/week…, and more from Lee here: )

This is the song. Either about the baby Joni Mitchell put up for adoption, or about Graham Nash, depending on who you believe.

Missing some Tweet in this thread? You can try to force a refresh.

Enjoying this thread?

Keep Current with dan barker

Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

Twitter may remove this content at anytime, convert it as a PDF, save and print for later use!

Try unrolling a thread yourself!

how to unroll video

1) Follow Thread Reader App on Twitter so you can easily mention us!

2) Go to a Twitter thread (series of Tweets by the same owner) and mention us with a keyword "unroll" @threadreaderapp unroll

You can practice here first or read more on our help page!

Follow Us on Twitter!

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just three indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3.00/month or $30.00/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!