Thread: F1 racer opens vegan restaurant. “This latest burger joint is fronted by vegan [Formula 1] racer Lewis Hamilton (though how he reconciles “Better for Earth” with fuel-chomping racing cars is beyond me) and backed by the usual shadowy array of enigmatic money men.” /1 
“What I do know, however, is that the great growth sector for vegan restaurants — bearing in mind that 2019 UK veganism stands, according to the Vegan Society, at only 1.16% of the population — is in the junk food sector.” /2
“Plant- based is such a pusillanimous, meaningless, weaselly expression, designed for people who don’t want to go full vegan while still bathing in the halo glow of meat avoidance... Hell, ... cows could be described as plant-based, after all, that’s what they’re made of.” /3
Me: “What’s in the burger?” Staff member: “Pea protein and soy protein and our special ingredient.” Pal: “Is the special ingredient meat?” ... The texture is all wrong for something intended to ape meat, of course, crumbly and dry. But wolf it down and you’d never notice.” /4
“Frankly, with all the spiced cabbage on top it could be a beer mat: you don’t need tastebuds to understand this stuff, you need labs.”
Be vegan if you want: I’m down with that. But spare me the obfuscation and sanctimony...”. /5
Be vegan if you want: I’m down with that. But spare me the obfuscation and sanctimony...”. /5
“... burger joints are the gateway drug for meat eaters and if they can convert the youth to veganism it’s win-win. I see little evidence of this conversion. The winners here are the investors.” /6
“And as for the people piling into these nouveau burger joints without questioning what they’re eating? The word that springs to mind is, ironically, sheep.” /7
Source: The Sunday Times thetimes.co.uk/article/review…
