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Sanitizers aside, we're not at mass price-gouging yet (& hopefully won't be), but revisiting what happened during Hurricane Irma.

We'll always have opportunists & scammers but also good Samaritans.

1/6
Businesses should limit *hoarding* (purchase of unusually large quantities). Better to dissatisfy one hoarder than 50 other customers.

Gouging is a bit more complicated. It's a function of economics, values & depth/duration of relationships.

Let's take these one at a time.

2/6
1. Economics of Gouging

The libertarian argument for gouging is it effectively distributes scarce goods to the neediest: fee.org/articles/how-p…

It has some merit, but no soul-or accounting for variances in wealth, timing & circumstances that locked out the neediest cases.

3/6
2. Values

People not looking for a quick buck will use their values to allocate scarce resources. Sounds great on paper, but is far from optimal. People will reliably choose less needy family/friends over the neediest, whom they might not be aware of, or bother looking for.

4/6
3A. Depth/Duration of Relationship

If you don't know or plan to do business w/someone again, there's no social or economic penalty for gouging.

This is what eBay tries to simulate with reviews & guarantees. I was scammed on Swappa buying a phone in absence of those checks.

5/6
3B. Depth/Duration

Ironically, corporatism is a gouging inhibitor. At scale, one bad story brings a flurry of PR/Twitter/political wrath that wrecks future earnings/viability.

Infrequency of purchase ⬆️ gouging odds (mattresses, car repairs).

Yelp is one countermeasure.

6/6
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