Thread by @TimInHonolulu

1. Winning: Much of @TheDemocrats' advertising is focused on how unfit Donald Trump is. There is so much available that it's no surprise we have seen so much quality political media that show Trump as dangerously unfit. I fear however that his followers need to be addressed as

2. members of a cult and not with the traditional media approach applied in a normal campaign simply tune it out. IMO #MAGA as cult members are immune to this approach. They see Trump as their savior.

3. The Russian directed propaganda that posts daily in spaces like @YouTube and @Facebook continue to create a media force-field that protects Trump from the impact of traditional media methods. So we continue to see his poll numbers with an apparent floor of about 42%.

4. In 2016, the #GRU knew that targeting a few key precincts in the three key swing states was sufficient to win the US presidential election. We should learn from the Kremlin's success. So here is a thought on how to handle @TheDemocrats media campaign in the next 60 days that

5. sadly will create a shock on the force-field that Trump has thrived in since 2016.

-Identify the key precincts:

We need to win WI, MI and PA. We should have already identified the people in these states using social media and analytics data to find the people who are

6. part of the reachable Trump 42%.

-Create targeted ads:

These ads should be directed at these key voters using their analytics data that could employ daily news from their communities that expose the harm being caused by Trump's failure to act like a competent President.

7. In a matter of weeks, bodies of #MAGA loved ones will start piling up in these mostly rural communities. It is clear it is the direct result of the Trump failure to act as a normal president would. Focus on Trump trying to profit from the pandemic.

8. Put out evidence that he invested in testing and #HydroxyCloriquine and has tried to manipulate PPE and ventilators for political purposes. We need to reach out to an approximate 25% of the 41% that can be de-programmed that we understand their concerns and empathize

9. with this but need to have their support to do anything about the tragedy that will soon unfold in these often rural PA MI and WI communicates. We want the people in these states who are burying their parents and grandparents to blame Trump and the Senate GOP for the deaths

10. of their loved ones. Make it harsh but don't blame the voters. Blame Trump, Charles Koch and #MoscowMitch McConnell for what is happening. Turn Trump from the foolish idiot we portray now to an evil monster profiting with McConnell and their in-laws from these voters family

11. being buried in mass graves. Make it socially difficult for anyone to show open support for Trump or the GOP in these key precincts.

Trump has given us an opening to put the stake in the heart of his campaign and with it the GOP for good. Be ready to strike with ads that

12. target the right people with the right ads.

You either learn from your adversaries' victories or you will suffer repeated defeats. @TheDemocrats @TimOBrien @MikeBloomberg @Mike2020