@dunkhippo33 - provides marketing insights and actionable frameworks for early-stage startups. You will find her newsletter very useful, and you can immediately replicate it into your marketing strategy.
@monicalent - is the writer of @bloggingfordevs. If you are just starting to expand your audience. You should definitely write more. Her guidelines are designed for developers, makers, and technology founders.
@AmandineFlachs - the producer and host of @EntrepreneursPG. She interviewed awesome founders from all over the world. Make sure to join the next session.
@harrydry - the brain behind @GoodMarketingHQ. It is a very delightful read, I have learned a lot from modern marketing to how companies communicate in a humane manner.
@coreyhainesco - shows you how to interpret the website structure. I like to read @SwipeFilesco because it enables people at all levels to better understand the value of website and landing page.
@copyblogger - I learned a lot from their content. I can't stop reading and learning their copywriting skills too. If you are just starting a newsletter, diary, or any form of content creation. Read Copyblogger.
@uxdesigncc - If you want to provide a better user experience for your product, the UX collective will choose the right resources for you. You will get anything from case studies, tools, and the latest industry insights.
@VisibleVC - Provide startups and investors with the latest views on the venture investment ecosystem. You can get a list of the latest insights on angel investment, venture capital, accelerators, growth etc.
@SidebarIO - Get 5 design resources and insights in your inbox. I have been reading Sidebar for many years and have never been disappointed. Whether you are a designer or not, you will find it useful.
@thisdickie - is very consistent in product creation. He demonstrated how to use #nocode tools to build products and templates to help other makers succeed.
@whit4th & @ModernAfflatus - 9GAG (aka @badunicornvc) of the makers ecosystem. Not only do they bring you the most interesting side of a startup, but they also show you how to create a virality.
🕵️♂️How to analyze your competitors like Sherlock Holmes?
Still using statistics from research papers? C'mon, let's bring LIVE #data to the party!
Mindset shift! You're not really in competition. From the customer's point of view, they're "alternatives". (kudos Brian Balfour)
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Does it sound scary?
The idea of knowing alternatives can help you provide a better perspective.
The 2 principles I use to gather insights from "alternatives", such as website traffic, social media feed, content strategy, newsletter frequency, ad creatives, winning keywords
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1/ Compare one company with another
e.g. Identify the gap between Airbnb and Expedia, research their customer's preferred channels
2/ Choose a product vertical and go deeper
e.g. Understand the landscape of productivity SaaS, its marketing strategies, and content frequency