10 Growth Hacks to pull a Network Effect like Clubhouse
Growth Hacking Thread Day 16👇
#GrowthHacking #GrowthMindset #GrowthHacker #MarketingTwitter #Growth #marketing #startups #product #Clubhouse #clubhouseinvite #ClubHouseApp #clubhouseinvites
Growth Hacking Thread Day 16👇
#GrowthHacking #GrowthMindset #GrowthHacker #MarketingTwitter #Growth #marketing #startups #product #Clubhouse #clubhouseinvite #ClubHouseApp #clubhouseinvites
1/ So I was going through my Twitter feed and saw this
https://twitter.com/KateClarkTweets/status/1352807054738477056and thought the biggest leverage for social platforms are the network effects so why not write a hack on this today
2/ Network effect gets kicked after achieving a critical point and this varies according to product or service, these effects are much needed to succeed if you have a marketplace or social platform where more users mean more value
3/, to be frank even this time I also didn't have any hack which I have seen to share with you but for clubhouse few observations I have seen which might be helpful to implement in your product or service
4/ A. easy creation tool - clubhouse is a content-first social platform where users create content by just talking, easiest and effective means to converse with the audience, this same applies to tik tok it also has an easy way to create content. for CH it's just a click & talk
5/ B. Private - network effects are always public which means the platform is easily accessible to everyone but clubhouse created FOMO with private access or waitlist thus helped them to create fear of missing out and made more users get in
6/ C. the initial endorsement - came from celebrities of fields like tech startups, hollywood, venture capitalist, music, sports and others this helped clubhouse to build trust and reach to more users at scale
7/ D. the exclusivity of invite/referrals - clubhouse users can only invite 1 person on the platform, and as already first 3 points made users join the platform but without invite, they won't be able to join thus created this viral loop of sharing invite to peers on social media
8/ which inturn again got new eyeballs for them and more new users started asking for the invite on threads, groups, forums and all other possible places.
9/ E. Social Currency - with all of the above happening the users who got the access now feels like exclusive & thus shares to the world about their experience & thus it makes other users join the platform as they also want to earn that social currency & wants to be seen cool
10/ F. IOS - with time we have seen exclusive apps perform better on IOS than Android, as already the IOS community is very close, connected and more trusted to each other because of the underlying love for platform and apps these type of exclusive apps do perform better there.
11/ G. Public Relations, not PR - clubhouse got a great start with a discussion of it's $100 million valuation funding and due to this they first got introduced in the tech world and later spread in other fields and since the launch, they are always in the discussions
12/ H. Team & Community - Clubhouse team did a perfect job to tap into the communities and leaders & giving access to them to create room on the clubhouse, I still remember around July 2020 or something @jatin10 was telling me to conduct an event on CH as their community manager
13/ or someone got in touch with him to share the invite and will also help with onboarding and further details to plan an event.
14/ I. Timing - I feel the timing of the clubhouse couldn't be more perfect than this, launched at the perfect time by luck or strategically I don't know but great timing
15/ J. Tailwinds - unlike connection first platforms like Facebook and LinkedIn clubhouse is creation first platform and it has got some amazing tailwind like a. launched in the time of pandemic b. the rise of creators
16/ c. podcast growth c. acceptance of the audio first approach d. the need for realtime personal connection and engagement e. lookout for next/alternative social platform f. tech/startup trends
15/ I feel more can be added to this thread, if I remember something then will reply to this thread later.
16/ Let me know if I have missed something or you would like to add & also use this thread to share other relevant hacks & tactics to build network effects & see you guys in the next one till then happy hacking:)
18/ and yes you can also use this thread to share clubhouse invites:)
19/ Silicon Valley - All locations can create NE but if done right then SV can surely help you start & catapult NE to a greater extent as things which are popular here get easy acceptance to a global audience & moreover social currency plays it part in the rest of world.
Hey @joinClubhouse might as well check this and do share some of your insights
converted this thread into an article malavwarke.substack.com/p/how-clubhous…
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