Thread by @malavwarke

Wishing Birthdays on LinkedIn

Growth Hacking Thread Day 46 👇

#GrowthHacking #MarketingTwitter #GrowthMarketing #startups #products #100DaysofGrowth

1/ So I had a great birthday yesterday had a ton of wishes flooding in and on Linkedin to be particular there were a ton of them, I really appreciate the wishes but as I was thanking them I noticed that there was a tactic hidden beneath.

2/ You how there are cold outreaches on LinkedIn people just message you the same stuff about there company and just go out selling and it works for many of them if done right but what has also happened is people have become immune to these messages and tend to ignore them so now

3/ to get noticed you need a compelling story, plot & sales strategy to get your message to the users & it takes time & effort to nurture those but what if we send the message when the users themselves are already ready to see & listen, simply wish them a happy birthday, duh.

4/ So I really appreciate the wishes but a few of them messaged me the wishes & sweetly segway into the promotional stuff and it was great, made at least go through, in brief, like because I had to read there wishes to properly thank them back thus I ended up reading the context

5/ and why this works because who doesn't like wishes on birthdays so we mostly gonna reply back and engage with our well-wishers and thus engagement is high here instead of normal day promotional stuff which anyways gets skipped.

6/ for examples wait for your birthday :p

7/ So I'll take day 46 of the growth hacking thread as a gift, thanks everyone, yeah... :)

8/ Let me know if I have missed something or you would like to add & also use this thread to share other tactics on LinkedIn growth hack & see you guys in the next one till then happy hacking:)

9/ Previous Day 45 Growth Hack down here

https://twitter.com/malavwarke/status/1363942818339713025