1/ In the last thread we discussed how to convert freemium users to paying customers and in this, we will discuss how to convert free trial users to paying users.
2/ Freemium users are users using the freemium plan (a plan which is free to use lifetime) and free trials users are the users who are using paid plan for a certain amount of time like 7 or 14 or 21 days and after that either they will buy the paid plan or
3/ fallback to freemium plan is present or will be just blocked from using the service. Here we will discuss how to convert free trials users to paid customers and few strategies which you can follow to increase your conversions.
4/ a. Enter card details to use free trials - Annoying but yes a great filter/friction to make sure only genuine users who are willing to buy the product comes in. This can be tested and depends on the product & domain.
5/ b. Nurturing - You can create an email nurturing campaign to really qualify the users while they are in the free trial period. You can share the demos, webinars, premium content, support, one on one demo or guides and more.
6/ c. Reminders - You can keep the notification and reminders for the free trial period like "your trial period is about to end buy now to continue using the product" You can also create follow up campaigns with exclusive discounts and offer for the free trial users.
7/ d. Customer Support - Nothing can beat customer support and customer success, you can live chat support or one on one video demos or FAQs or documentation thus m making sure you are there when users need you.
8/ You can also have onboarding guides and account setup support to really make them convert and leverage the product.
9/ These are few primary ways you can increase your conversions, there are many other ways as well. Let me know if I have missed something or you would like to add & use this thread to convert free trial users to paid users & see you guys in the next one till then happy hacking:)
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